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Blogging is an important part of your business. It helps build an audience, creates trust and loyalty with readers and generates customers. Personally, starting a blog was one of the best professional decisions I have ever made. Blogging allows me to spend more time with more family and be more involved in my girls’ lives – which is really important to me. It has also allowed me to work at home and earn money (even when I’m sleeping!) Many people know that they should blog. However, many people don’t know how to blog. More specifically, they struggle with how to write a blog post. So, for that reason, I’ve created this guide on how to write blog posts.
But if you don’t even have a blog set up yet, no worries! I can help you do it quickly and cheaply. I have created a step-by-step tutorial on how to set up a WordPress blog in about 20 minutes. And for a limited time, you can get web hosting service from Blue Host for as low as $3.95 a month, which is ridiculously cheap. As an added bonus, you’ll get a free domain name ($15 value) through my Blue Host link if you purchase at least one year of web hosting service.
In this blog post, I’ll be referring a lot to the Blog Post Blueprint. It is a cheat sheet I have previously created that teaches bloggers how to to generate income from your blog posts. In other words, it tells bloggers exactly how to write posts that make money. Okay, so let’s get started. First up, each blog post must consist of 3 distinct parts. The three parts are the title, the image or video and the body of the blog post. Let’s delve deeper into the three parts of a blog post.
3 Parts of a Blog Post
Every blog post must have a title. However, it is important to have a catchy title that will grab the attention of readers. And as I discussed in the Blog Post Blueprint, make sure your title contains keywords that are popular in Google so people who are searching for your blog topic or your products and services can find your blog easily.
Your post should have an image or video after the title and before the body of the post. A big reason to do this is because it breaks up the text and makes your blog post easier to read. It also makes the blog post more visually appealing to the readers. Now, you don’t have to have an image or video, but I feel that it will enhance your blog post.
If you are not able to create your own photos, there are many free resources on the Internet from sites like foter.com and freedigitalphotos.net. And remember, all social media images are free for you to use. Just make sure that you credit where you got the image from.
YouTube is a great resource for free videos if you are not creating your own video content. Also, per the Blog Post Blueprint be sure to add the appropriate tags and keywords to the image or video when embedding it into your blog post. This will help your blog post be more searchable in Google.
The body is the most important part of the blog post. It is here that you educate or inform your reader and encourage them to take action. The body consists of the following three sections: the introduction, the meat and the closing. Let’s get into detail about these three sections.
I suggest that your first paragraph introduce your blog post topic or issue your post is discussing. This should not take more than 1-2 sentences. I also suggest finding another blog or article that discusses or supports what your post is about. And have a link to that in the introduction of your blog post. You can also link to another page on your blog. Per the Blog Post Blueprint, linking to other blogs is a great way to increase traffic to your blog and rank higher in Google.
The next 1-2 paragraphs is the meat of your post. Here is where you solve the problem you introduced in the first paragraph, make your case, rant or describe the issue or educate and inform your reader. Now, I really want you to explain yourself here and defend your issue. Don’t try to skimp or shortcut here. Thoroughly present your case and back it up with several points, theories or explanations. However, don’t get too lengthy. Your blog post should be no more than 700 words. Also, try to add lists or bullet points in this section. Many people are busy and will skim your blog post to see if they want to take the time to read it. If you have lists or bullet points, it will definitely draw more readers.
The last section of the body is the closing. The closing must have three distinct parts to build trust in the reader and convert them to a loyal follower and/or customer.
First, you need to solve or sum up the problems or issues you introduced in the first paragraph. It does no good to introduce a problem or issue if you don’t solve it or give some remedy to the issue.
Next, prompt your reader to take some type of action. It be as simple as saying “If you like what you read in this blog post, sign up for my weekly email newsletter for more.”
Here are some call to actions that you can put at the end of your blog post:
- Email newsletter signup
- Attend webinar
- Download free eBook, white paper or report
- Buy product or service
- Download free coupon or discount code
- Follow on Twitter, Facebook or Instagram
- Fill out a survey
The goal is to get your reader to take some type of action that will result in them purchasing your product or service or getting their email address.
The last thing you need to do is ask the reader a question related to your post and have them leave the answer in the comment section. I think it’s great to interact with your readers. That is the quickest way to build a following. Per the Blog Post Blueprint, I recommend using Facebook comments. Why? Because those comments can be seen in the Facebook timeline of the reader that posted the comment. The average person have 250 friends on their Facebook account. So, many of the readers friends can potentially read your blog post and comments. It is a great way to get more readers to your blog post via Facebook. And I always think it’s a good idea to close your blog post by thanking your reader for taking the time to read it.
Your blogging journey has just begun. Below, I have listed some blog posts I have written that will help you write better blog posts.
- 5 Blog Posts Every Business Needs
- 10 Creative Blog Post Ideas that Attract Customers
- 4 Tips to Help You Blog Consistently
Okay, if you read and do everything in this blog post, then you are off to a good start. I am so proud and excited for you. Hey, do me a favor… If you wrote a blog post using the steps outlined in this blog post, leave me a comment letting me know the link to that blog post. I would love to check it out. Thanks and happy blogging.
Dr. Marcella Wilson