This blog post assumes that you know exactly the topic that your blog will be about. If not, stop and decide that right now. This blog post won’t make any sense to you if you have no idea what you want to blog about. Check out my blog post, “What Should You Blog About? 3 Easy Steps to Find Your Niche” if you’re really struggling about what to blog about.
So, now that you know what you are blogging about, you have to offer content on your website that appeals to readers and keeps them coming back on a consistent basis. If you don’t offer fresh, interesting content regularly, no one will visit your site. Well, they might come to your site but may decide not to come back. It’s easy to get someone to visit your site once. But can you keep them coming back every day or every week? Yes you can! How? Great question! You do that with your content.
You MUST be able to create your own content. A blog is not the place to repost what others have written. You must come up with your own ideas and be able to express them in a clear, concise manner on a regular basis. Okay, let’s do a quick exercise. Get out a pen and paper and jot down the answer to these 2 questions.
- What can you write about without much thought or prompting?
- If someone woke you up suddenly in the middle of the night, what can you talk about for 15 minutes uninterrupted?
I gotta make a confession. I love fashion. I love looking at red carpets to see what the (what I call) glitterati are wearing. I love watching fashion shows, reading the latest fashion mag and all that. I love shoes. I love clothes. I love make-up and hair. And did I say I love shoes? I could look at shoes all day. But guess what? I couldn’t blog about that because there is no way I could create my own content for fashion. I am not a designer, stylist or anyone connected to the fashion industry. Therefore, I have no way to come up with unique content on fashion – nor do I want to. So understand that just because you love something and are interested in it doesn’t mean you should blog about it. Make sense?
Now, make no mistake, blogging every day or even once or twice a week is hard to do. But if you can do it consistently on a schedule, then the results are worth it. So, as a blogger, you have to sit down and think about a few things. What can you write about consistently? What topic can you create your own content on a regular basis. What topic can you give fresh new insights and updates on regularly? If you can’t answer these questions, then you may want to reconsider blogging because your readers will be looking for this in your blog.
So, in the comment section of this post, answer one of the questions that I asked in this blog post. Let me know what you can write about without prompting.