Did you know that only 40% of small businesses have a blog? Just think about that for a second. Having blog levels the playing field. You can appear to be as professional and as an experienced as the next business man. Anyone can start a blog on any topic of their choosing. From that blog, one can build a huge following which enables more opportunities and prospects. Building a following is very important. Once you have an audience and can show that people come to your blog to read what you have to say, you can sell to them, get hired by other companies and get sponsors. All this means more credibility and income for you.
Everyone has their favorite blogs that they visit regularly. Some of the those bloggers don’t have any formal education or experience in the topic they are blogging about. But people are coming to their blog in droves to read it. Why? Because of that blog, people view that blogger as an EXPERT. They have a VOICE, are building and AUDIENCE and are using it to make money.
Why do people go to blogs anyway? To be educated or entertained. You go to a blog to be informed on a topic, educated, see something funny or learn something. You go to that blog because you have a need. You may be bored, need financial help or have some other type of pain point. Your job is solve that readers pain point via your blog. When you do this effectively, readers will begin to like you and trust your message. In turn, they will buy into your message and more than likely buy your products and services.
What is your blog about? Do you educate or entertain your readers? Post your answer in the comment section below.