From FREE to FEE: 7 Steps on How to Make Money Blogging

I've been blogging for years and (finally!) figured out how to make money blogging! Check it out!

Don’t have time to read this blog post about how to write a blog post?  PIN IT for later.  **This blog post contains affiliate links.  I may receive commissions for purchases made through links in this post.  I only recommend products that I love and/or use personally.**

A few years ago on a typical weekday morning, I was rushing around trying to get my three girls off to school.  As I dropped two bagels slices in the toaster, I heard my iPhone chime, letting me know that I had just received an email.  I quickly glanced over to scan the email subject line to see if the email was important enough to read right now.  The subject line read “How I Made $33,000 selling eBooks” and it was from a woman who taught blogging courses online.  Let’s call her Sally.  I was like, “What?!  $33,000!!  How in the world did Sally do that?”   Now, back then, I was shocked that someone could make $33,000 selling an eBook.  But I was also shocked because I knew Sally.  Sally and I weren’t BFFs or anything like that but I knew her well enough to talk business.  

Standing there thinking about making $33,000 selling ebooks, I almost burned the scrambled eggs trying to figure out how that could be possible.  Because at the time, I had an eBook that I was trying to sell to no avail.  I mean, in all honesty, I couldn’t give my eBook away.  I wanted to know how Sally was so successful in selling her ebook.  So as soon as I dropped my girls off to school and returned home, I called Sally.  We chatted for a bit and then I asked her about her $33,000 ebook.  Sally laughed and then she said something that rocked my world.  Sally said, “Marcella, you’re doing too many things for free.  Raise your prices, charge your worth and then you’ll start making bank.”  

I was sitting at my kitchen table with my mouth hanging open.  I couldn’t say anything because Sally was right.  I was giving my services away for free or next to nothing because I wanted to get clients.  I actually had a client snipe back at me when I gave her a reduced rate for my website design services.  She said, “You can give me the real price for the website.  I don’t need a discount.”  And I realized that she was actually offended that I was giving her a lower price for my services than she expected.  My husband had long been telling me to charge or charge more for my services.  Now I was realizing that he and Sally were right.

Right then and there, I purposed to start charging for my services and get paid for what I was worth.  Shoot!  I didn’t stay in school all those years for nothing.  Slowly but surely, I began putting things into place so I could profit from my blog.  And guess what?  I started earning money from my blog and it didn’t take nearly as long as I thought it would.  So, If you too are trying to figure out how to stop that vicious cycle of doing things for free or get pair your worth, keep reading, I will show you 7 steps on how I did it.    

STEP 1: PERMISSION

Give yourself permission to follow your dreams and passion.  Now, this step might seem a little crazy but trust me, everyday I interact with women who want to blog about something or start a business but talk themselves out of it because they don’t think they can do it.  They think that too many other people are doing it, they won’t be able to make money doing it or are just too afraid to do it.  Don’t be afraid to follow your passion.  Your dreams were given to you by God for a reason and it’s your job to fulfill your purpose.  So stop trying to talk yourself out of it.  Allow yourself to follow your passion today.  

STEP 2: PURPOSE

Ask yourself what is your purpose and who do you help?  Who would use your products and services?  A man?  Woman?  Tweens?  An empty nester?  Take a moment and really think about the person you are trying to serve and how you can help them. If you don’t have a clear vision of who you are helping, you’re not going to be able to sell anything.  Take a few days to think about your ideal customer.  Really flesh out what they need, what they are looking for and how your products and services can help them.  

STEP 3: POSITION

Put yourself in the position to command the highest rate possible for your products and services.  Are their certifications or training that you need to be seen as qualified in your field?  If yes, then get them.  Yes, you are gonna have to put in some time and money to get that education, certification or training.  But it will be so worth it in the long run. Some clients won’t even consider working with you if you don’t have the standard certifications or training. I would never get a pedicure from a nail technician who was not board certified by the state.  I don’t care how much you know or how many YouTube videos you’ve watched.  Go get certified.

Once you get that piece of paper, you can look forward to charging (or charging more) for your services.  

STEP 4: PROFESSIONALISM

If you don’t come across as legit or are unprofessional, clients will be hesitant to give your their money.  I recommend putting 3 these things into place quickly to get professional:

  1. GET A BLOG – Do this today!  You should have an online presence working for you 24 hours a day, 7 days a week, 365 days a year.  A blog is amazing because it’s always advertising your wares, skills, services and products.  Therefore, in order for your business to be profitable, creating a blog that attracts clients and paying clients is the first step.  If you don’t have a blog, no worries!  Click here to learn how you can start your own blog in about 20 minutes.
  2. GET BUSINESS CARDS – Yes, we can exchange phone numbers, text and follow each other on Facebook but business cards will never go out of style.  I never leave home without mine.  But business cards?  Why?  Well, they are not high-tech, easy to use and you can take them everywhere.  Now, some people fight me on this one but I stand by it.  You may have a blog and an online business, but you still need to get out there and meet people who can help you or you can help.  Attending conferences, trade shows, conventions, workshops, hang outs, meetups, and other networking events are a must to grow your business.  Nothing beats personal one-on-one contact.  And remember, everyone you meet and personally connect with may not be tech savvy or want to give out their online info.  Always keep your business cards handy, in your purse, backpack, gym bag or whatever.  I cannot tell you how many business cards I have handed out at Target, Walmart and the supermarket.  When you are out and about, talking with friends and meeting new people, what you do and your business is bound to come up.  Be ready to hand a business card to interested clients with all your contact info on it.
  3. GET THE REQUIRED DOCUMENTATION – To operate legally as a business, you must follow the specific guidelines of your state and submit the required paperwork and documents.  For starters, you’ll need a business bank account.  Please don’t try to skip this and mix your business money with your personal money.  It is a recipe for disaster!  Also, you’ll need an Employer Identification Number (EIN) or tax ID number from the IRS.  If you need a business license to operate, get that too.  Each state is different and may require different things to set up legally as a business.  So you’ll have to do some research to find out what documentation is required based on where you live.  But the bottom line is to get legit or no real power players are gonna want to deal with you.

If you want businesses and clients to pay for your services, then you need to be as professional as possible.  It doesn’t take much to get started.  Please start working on the above 3 steps today. 

STEP 5: PATH

Here is where you show people how you can help them.  More specifically, the Path is not just a great show on Hulu (ha ha!).  It is the way you show your readers how your products and services solve their problems.  People are coming to your blog because they have a need to fill, a problem to solve or they are in some type of “pain”.  In my case, mommies come to my blog because they need help starting or monetizing their blog.  As a result, my blog has information that solves the problems my readers face.  Likewise, your blog should answer questions that will help your readers solve their pain and fill their needs.  Your blog should also answer questions that your customers are not asking, but should be.

The best way to serve your customer is to educate them first.  However, while on your blog, readers should find products and services that solve their problems and fill their needs.  I want to stress that you are not blogging just for fun.  You are ultimately blogging to make money.  For that reason,  your content should be keyword optimized so that your blog will rank higher in Google.  The higher your blog ranks in Google, the more readers will come to your blog.  When those readers visit your site, your goal should be to convert them into paying customers.  Understand the difference.  A reader is someone who will frequently visit your blog, read it and leave.  A customer is a reader who TRUSTS your message and pays for products and services that HELPS them, fulfills a NEED or solves a PROBLEM they have.  

Therefore, it is very important that you tell people how they can work with you.  Do you offer products or services?  Tell what you offer.  The key is that you always give your reader the opportunity to make a purchase because research shows that 25% of people who come to your blog are ready to buy on their initial visit.  Hence, you need to have products and services available for those “25 percenters” who are ready to make a purchase.  You don’t want to leave any money on the table.  Go get that money!  Therefore, each blog post and page on your site should have information clearly stated on how to acquire your products and services.  

STEP 6: PRICING

Price your products and services.  Then add a “Hire Me” or “Services” page.  Make sure you write out your services and your rates clearly.  Then if someone asks you to speak, coach, consult, etc. for them, just refer them to your website where they can view your rates.  Remember to go high and don’t skimp or shortchange yourself.  It may seem uncomfortable at first, but do it.  Charge your worth.  However, be careful not to be greedy or gouge your prices.  That’s just not cool!

STEP 7: PROCESS PAYMENT

Once you start getting paid work, make sure that you have a way to get your money.  I recommend taking down payments for your work and having clients pay through PayPal.  You want to make it as hard as possible to get stiffed for your services.

If you want to start getting paid, you must provide a way for your customers to pay for your products and services.  Cash always works and personally I am a little wary of checks.  However, I prefer having a easy way for customers to pay online.  I recommend PayPal.  PayPal lets customers make an instant payment to you from their bank account or credit card.  You can use PayPal to setup one time or recurring payments (like if you have a membership site where members pay $39 monthly or $99 a year).  PayPal also takes donations and can be integrated with other online retailers like Amazon and eBay.  It takes a few days to set up your PayPal account because they verify each user and their bank account.  So don’t hesitate.  Go and setup your PayPal account today.

I also highly recommend taking a down payment for your work.  Do NOT do any work until you have received some money.  I have learned this many times the hard way.  People will talk a good game and say that are going to give you money and then never do it.  Don’t waste your time starting a job for someone until you get some money.  

GO GET THOSE COINS!

Today, determine that you will start charging fees for your services.  You can go on forever doing things for free in the name of getting more experience and exposure.  If you are afraid to ask for money, you’ve gotta get over that, quick!  You are the only one who can make the transition to start getting paid for your worth and time.  Above, I’ve outlined a 7-step plan that will get you on the path to earning income.  Don’t expect to complete these steps in a few days.  It will take some time to get all of these steps in place and complete, but that’s okay.  Having a business is a journey.  You are worth it and the time it takes to complete these 7 steps is worthwhile. But before you run off and get those coins, leave me a comment below letting me know where you are at in the 7-step process.  

Toodles,

Dr. Marcella Wilson

How to Write a Blog Post using WordPress

Luv this! I'm not great at writing but I want to be a blogger. Found this and knocked my first blog post out of the park!!! ! Thanks for pinning!)

Don’t have time to read this blog post about how to write a blog post?  PIN IT for later.  **This blog post contains affiliate links.  I may receive commissions for purchases made through links in this post.  I only recommend products that I believe in and/or use personally.**

In this blog post, I am going to show you how to create a blog post using WordPress. Now, hopefully, you already have a WordPress blog. If you don’t, no worries. But you do need to get a blog setup first before you can write a blog post. I can help you do it quickly and cheaply. I have created a step-by-step tutorial on how to set up a WordPress blog in about 20 minutes. And for a limited time, you can get web hosting service from Blue Host for as low as $3.95 a month, which is ridiculously cheap. As an added bonus, you’ll get a free domain name ($15 value) through my Blue Host link if you purchase at least one year of web hosting service. Once, your WordPress blog is up and running, let’s begin learning how to write your very first blog post.

But before we get started, I just wanna let you know that this tutorial is gonna have some extra, bonus material in it.  I am going to include some content in this post that’s in one of my paid courses.   I have a 30-day email ecourse called Blogging 4 Bucks and n it that ecourse, I teach bloggers how to monetize their blog.  My step-by-step instructions below include 3 free nuggets from my Blogging 4 Bucks email course.  So, look for those throughout this blog post.  Ok, let’s get started.

Step 1: Check out the Dashboard

WordPress blog dashboard

Each time you log into WordPress, it will  automatically bring you the Dashboard.  I call the Dashboard “Command Central” for your blog.  Everything you need to do for you blog will start in the Dashboard.  In your Dashboard, you can add images, create pages, edit your WordPress theme, change blog settings and anything else that’s related to your blog.  Since we are learning how to write a blog post, the next step will show how to do that from the Dashboard.

Step 2: Add New Blog Post

add new WordPress blog post

To create a new blog post, hover your cursor over the “Blog Post” text on the left-side of the screen.  When the text is highlighted, a drop-down menu should appear and click on “Add New”.

Next, a blank blog post should appear like in the image below, sans the 2 purple rectangles.  Those purple rectangles are custom to my WordPress theme. A theme is the design of your blog.  Now, WordPress has some built-in themes that you can use and you can also get free WordPress themes on the Internet.  However, I have tried both and firmly believe that you get what you pay for.  I recommend Elegant Themes by Divi for your blog.  I use it on this blog and it is a game changer.  You can customize it to your blog and create any kind of configuration, layout or design that you want.  Click here to learn more about Elegant Themes by Divi.

blog post

Step 3: Create a Blog Post Title

blog post title

Write the title of your blog post in the blank text area at the top of the blog post.  Now lemme give you some Blogging 4 Bucks tips. Make sure that your blog post title has keywords and keyword phrases that customers frequently search for on Google.  It’s best to use the keywords as close to the beginning of the title as possible.  If you can’t figure your keyword into the beginning of the title, use the keyword, a colon, then follow with the rest of the title.    For example, let’s assume you have a beauty blog and you are writing a blog post about lipstick colors for the Fall season.  Let’s also assume that your keyword is “lipstick”.  Some good blog post title examples are:

Lipstick Colors for the Fall

Lipstick 101: How to Apply Lipstick Like a Pro

These are great blog post titles because the keyword is at the beginning of the blog post title. Some bad blog post title examples are:

Fall’s 10 Hottest Lipstick Colors

This blog post title isn’t great because the keyword is towards the end of the blog post title.  Also, it’s really important to write a catchy, title that will grab the reader’s attention.  The more blog posts you write, the better you will get at this.

Step 3: Write Your Blog Post

blog post text area

In the large text box, write the text of your blog post.  Use the text editing tools above the text box to format the text in the blog post.  Personally, I never just type my blog post into the text box.  I have a document in Google Docs just for my blog posts.  I write down my ideas for future blog posts and I also type up and edit my blog posts in that document.  When I am done writing the text of a blog post, I just copy and paste it from my Google document into the blog post text area.  That’s just my process.  You do what works best for you.

Here is your second Blogging 4 Bucks tip.  In the blog post text you write, liberally sprinkle the popular keywords and phrases throughout the text.  This is a guaranteed method for making your blog rank higher in Google.  If you use the most popular phrases that people search for online about your topic, Google will detect that your blog contains these keywords and phrases and give it a higher ranking.  Now, it is important not to overuse the keywords and keyword phrases in your text. Just don’t write the keywords and phrases over and over again without making sense.  Your content should make sense.  Google will detect that you are trying to scam the system and blacklist your site.  You do not want that.  Google is too important to be blacklisted from it.  Write the blog post as you normally would, but be sure to add keywords.

Step 4: Add an Image or Video to Your Blog Post

add image to blog post

Each blog post you write should include an image or video.  Why?  Because it’s a great way to break up the text.  No one wants to read blocks and blocks of text.  Therefore, adding images and videos make the blog post more visually appealing.   To add an image or video to your blog post, simply click the “Add Media” button and upload from your computer or media library.  It’s that simple.

Step 5: Add Tags

add tags to blog post

Tags are an easy way to add metadata to your blog.  What is metadata, you ask?  Metadata is information about the data on your blog.  Metadata that’s embedded in your blog are the page description, author, last date a page was modified and keywords.  Who uses metadata?  Your metadata is used by Google to find out more about your blog.  It cannot be viewed in a browser.  However, Google can scan this information to find out if the content on your blog is current or not.

Here is another Blogging 4 Bucks nugget.  You can easily add metadata to your blog by adding tags to your blog post.  Tags are keywords that you can add to your blog post to make it more searchable in Google.  So, do some keyword research and add popular keywords and keyword phrases in the tag section of your blog post.

To add tags to your WordPress blog post, look on the right side of the blog post.  Under the Categories section, you’ll find the Tags section.  Enter in your tags, or keywords, and make sure you separate each one with a comma.  Finally, click “Enter” and you’re done!  It’s easy to create tags or metadata to your blog post.

Step 6: Select Your Categories

blog post categories

A category is a topic that you discuss on your blog.  For example, if you have a healthy eating blog, you may have different categories: vegan recipes, vegetarian recipes, low carb recipes and so on.  When you write a blog post, it’s a good idea to assign it to the category it best fits into.  To do this, simply check the box of the category you want to assign that blog post to.  If you need to create a new blog post category, just click the “Add New Category” link and enter your new category name.

Step 7: Set a Featured Image

set featured blog post image

On the front of my blog, I show the last 6 blog posts that I have published in my “Latest Blog Posts” section.  It will have a thumbnail of an image, the blog post title and an excerpt or blurb about that blog post.  So, every blog may not need to use the ‘Set Featured Image’ function.  But it is important to set your featured image if you have a blog post page or show blog post thumbnails on your blog.

To set the featured blog post image, locate the ‘Featured Image’ section under the Tags section on the right side of the blog post.  Then, click on the ‘Set Featured Image’ link.  A window will pop-up allowing you to use images in your Media Library or upload from your computer.  Next, check the front end of your blog to make sure that the thumbnail image has posted correctly.

Step 8: Publish Your Very, First Blog Post! Yay!

publish blog post

Here we are at the final and most important step of this process – the publishing process.  But before you hit that ‘Publish” button, make sure you blog post is free from typos and grammatical errors.  To publish your blog post, just hit the blue ‘Publish” button.  But, did you know that you can schedule your blog posts in advance?  I do this all the time.  I try to take a day or two and write out all my blog posts for that month.  Then, I schedule them to post on a certain date automatically.

To schedule your blog post to post at a later date, click the ‘Edit’ link after ‘Publish Immediately’.  A drop-down will appear.  Enter the date and time you want to schedule that blog post.  Then click the ‘Ok’ button.  Remember, you can always reschedule your blog post by hitting the ‘Cancel’ link or entering a new date and time.

Next Steps

If you followed all the about steps, congratulations!  You are officially a blogger!  Yay!  Your blogging journey has just begun and I want to support you throughout your journey.  Below, I have that will help you write blog posts:

Remember, it is important to blog consistently and over time, your readership will grow.  After you have grown an audience, start doing things to monetizing your blog.  As I said earlier, I have an ecourse where I teach bloggers simple ways how to make money blogging.  Did you enjoy the Blogging 4 Bucks nuggets I gave in this tutorial?  If so, click here to learn more about my 30-day email ecourse.

Also, if you have written a blog post using this tutorial, post the link in the comments below.  I would love to read it!

Toodles,

Dr. Marcella Wilson

What to Blog About: Make Money or Follow Your Heart?

Don’t have time to read this post on what to blog about?  PIN IT for later!  ** this page contains affiliate links **

A few days ago, I wrote a blog post about what to blog about.  I gave 3 steps on how to find your niche by really focusing and honing in on a unique topic.  But let me delve into something of equal importance that most people who want to blog struggle with – should they focus on following their passion or go after money?  In this blog post, I’ll take a look at what’s better, blogging about what you love or blogging to get that loot.  Keep reading to find out my take on both sides of this issue.

But before we dive deep into what to blog about, let me ask if you have a blog?  Is it set up?  If not, great!  Let me help you get started.  I am here for you and that’s the purpose of this blog – to help mommy bloggers.  As a result, I have written a tutorial that gives step-by-step instructions on how to start a blog in 5 minutes.  Click HERE to get started.  Okay, now back to whether we should blog to make money or follow our passion.

Click here to download your FREE eBook: “Want to Create a Blog? Read this First: A Beginner’s Guide on What to Do Before You Start Blogging”
What to Blog About: Something that Makes Money or Follow your heart?

What to Blog About?  A Topic You’re Passionate About

Are you blogging about something you are interested in?  Or something you are passionate about?  Well, I don’t want to burst your beautiful blogging bubble but I do want to give you a dose of reality.  Blogging in itself is hard and it can be a grind.  You have to be consistent and blog when you don’t know what to write about or don’t feel like blogging.  It is important to love what you do because sometimes that’s the only thing that’s gonna keep your blog going.  So, I suggest you blog about something you like.

What to Blog About? Something That Makes Money

However, we are living in turbulent times. It’s hard out here.  There is no such thing as job security anymore. Unemployment is up to levels we haven’t seen since the Great Depression and no one knows from one day to the next what will happen with the economy. Geoff Williams of the New York Times says, “Sure, you can start your blog as a memoir. But if you have expertise that people pay for, definitely consider blogging about that.” For those reasons, I strongly suggest that you blog about your expertise, skill or experience that can bring in money. I’m not telling you to do something I wouldn’t do. I had to make that hard decision myself. Let me tell you a little more about my story.

My Story

A few years ago, I was getting a lot of media attention from my blog. I was regularly asked to give interviews and if I could come to local news stations to tape news segments. As a result of all that media exposure, I built my blog around being a tech expert. For years, my blog was about my take on the latest tech news and gadgets. But I can honestly say that I did not make a cent off my blog for years. Sure, I spent money making demo reels, getting my blog looking perfect and traveling here and there, but I didn’t make any money.

But an interesting thing was also happening during this time. Many of my friends and friends of friends approached me about creating or redesigning web sites for them. Others were asking me to help them start a blog or design Pinterest pins for their business. I did it and didn’t really think much about it. But you know what? That money was steady and it was good money. I never advertised my skills and all the business I got was by word of mouth.

Life Makes You Shift Gears

During that time, my life and priorities changed. I became a stay-at-home mommy of a toddler and twin babies. I could no longer travel at the drop of a hat or run to a news station with only 2 hours notice because I was the main caregiver for my children. My days were filled with doctor’s appointments, play dates and potty training. I also knew that I wanted to do things for my children that required money that we didn’t have, like gymnastics, ballet class and private schooling.

It finally dawned on me one day to focus more on web design, teaching mommies how to blog and being a Pinterest VA but fall back on the tech expert stuff. I mean, it’s not rocket science, right? I was making money doing web design and being a Pinterest VA without even trying but couldn’t earn a dollar blogging about the latest technology. Even though I was passionate about educating and informing the public about technology, it wasn’t paying the bills. Let’s be honest,  blogging, Pinterest and the Internet are not going away anytime soon – probably ever!  Blogs and social media are here to stay. As a result, the number of sites and the demand to create and maintain sites continues to increase over time. For those reasons, I decided to switch gears and focus my blog on helping moms build profitable blogs, selling web design services, offering Pinterest VA services and  because it fills a need that people have and generates income for my family.

Luckily, all the things I was doing were in my wheelhouse.  I really didn’t have to chose between blogging about my passion versus blogging for money.  So, my suggestion to you is to try to find a combination of both.  In other words, figure out what you love and find out how you can make some money off it.  That is truly what you should blog about.

Leave me a comment and let me know what you want to blog about or what is more important to you – blogging for loot or love.

Toodles,

Dr. Marcella Wilson

4 Blogging Tips to Help you Blog Consistently

Don’t have time to read this post about my blogging tips that increase consistency?  PIN IT for later!  ** this page contains affiliate links **

As a mommy blogger, you’re always thinking about ways to improve your blog and online business.  I know I am!  We all know that blogging can improve your online business, however some may have issues blogging on a consistent basis. I too struggle with this.  Truth is, it’s hard to come up with relevant topics and post them regularly.  Or you may not like to write. Whatever the case, I have a few blogging tips that will help you blog consistently.

But first things first, do you have a blog?  Is it set up?  If not, great!  Let me help you get started.  I am here for you and that’s the purpose of this blog – to help mommy bloggers.  As a result, I have written a tutorial that gives step-by-step instructions on how to start a blog in 5 minutes.  Click HERE to get started.  I am excited for you.  Let’s do this together.  Okay, now back to the tips to help you blog consistently.

 

Download Cheat Sheet of “4 Blogging Tips to Help You Blog Consistently”

Why My Blogging Tips About Consistently are Uber Important

A blog is perceived as current when it has up-to-date blog posts. That sends a signal to readers that this blog has the latest information and is continuously updated. Don’t be fooled into thinking that people will just keep coming back to your blog if you don’t update it or the blog posts are old. A blog that hasn’t been updated sends out a signal to the reader:

    1. You don’t care about this topic
    2. You are not serious about your business
    3. You are not a professional in this industry

Perception is reality and to be perceived in the best light possible, blog consistently.  So here are my 4 most important blogging tips and tricks to help you do just that.

Blogging Tip #1 – Use an Editorial Calendar

I use WordPress for my blogging software. They have a great plug-in called Editorial Calendar that is free to download. This plug-in makes it easy to see when your posts are scheduled. The editorial calendar gives you an overview of your blog and when each post will be published. You can also drag and drop to move posts, edit posts right in the calendar, and manage your entire blog. It’s a must for every blogger.

Blogging Tip #2 – Write at Consistent Times

What I really mean is to write on a schedule, Treat it like a job. Get in the habit of blogging at the same time, on the same days. You may only blog once a week. That’s fine. But do it at the same time on the same day each week. Or you may write notes about your blog on the subway ride to work each morning. Whatever you do, be consistent and intentional about it.

Blogging Tip #3 – Keep a Document or Journal for Future Blog Post Ideas

If you are like me, you are not always going to have ideas of what to blog about when you sit down to write your blog. Inspiration for blog posts may come when you are at the gym, while you are grocery shopping or while you are watching television. You want to capture these ideas by having a central place where you record your future blog post ideas. It could be a word document, a voice memo, or a physical journal. Just have it ready and accessible so you can always refer back to this when you have no idea what to blog about.

Blogging Tip #4 – Don’t Blog All Willy-Nilly!  Have a Purpose

Have blog themes, series and related topics that you will blog about.  A good idea is to map out what you will be blogging about in the next months ahead.  I like to think about what I will blog about 6-8 weeks in advance.  It helps me plan my content better.  Holidays, new seasons and upcoming events are good times to think about and plan upcoming blog posts.  Lots of people also use the beginning of the year as a time to focus and think about the topics their blog will focus on in the coming year.

Download Cheat Sheet of “4 Blogging Tips to Help You Blog Consistently”

What blogging tips do you have that help you blog on a regular basis?  Which one of these 4 blogging tips will you use from now on?  Let me know in the comments below.

Toodles,

Dr. Marcella Wilson

What To Blog About? How to Decide in 3 Easy Steps

What to Blog About - Decide in 3 Easy Steps

Don’t have time to read this post on what to blog about?  PIN IT for later!  ** this page contains affiliate links

You know what question I get asked the most – what should I blog about?  And you know what I answer?  I usually say, “I don’t know.  What do YOU want to blog about?”  I can’t tell a person what to blog about.  As a mommy blogger, you must decide what you are going to blog about.  I believe this is the most important thing you need to decide as a blogger.  It will also have a huge impact your blog experience.  So, if you are unsure and don’t know how to decide on a blog topic, here are 3 simple steps to help you figure out what to blog about.

But let’s not put the cart before the horse.  Before we can begin blogging, we have to get a blog.  Do you have a blog?  Is it set up?  If not, great!  Let me help you get started.  i am here for you and that’s the purpose of this blog – to help mommy bloggers.  As a result, I have written a tutorial that gives step-by-step instructions on how to start a blog in 5 minutes.  Click HERE to get started.  I am excited for you.  Let’s do this together.  Okay, now let’s get back to what to blog about.

Step 1 – Get a Topic

Let me ask you a question?  What topic will you focus on writing about?  I suggest blogging about ONE thing.  I understand that everyone has various interests, passions and hobbies.  But your blog should be focused and concise on one topic.  It’s okay to have several blogs.  Lots of people do this.  What you don’t want to have is a blog that is talking about a lot of topics, confusing and all over the place.  So what I want you to do is think about what you ultimately want to do or what you want to use blogging for.

Step 2 – Find Your Niche

What is a niche?  The definition of niche is “a distinct segment in the market”. Notice the word distinct in the definition.  So, take a market, field, interest, passion or hobby you have and find a distinct segment of it.  That’s a niche.  Let’s take cars for example.  If you want to blog about cars, that’s great.  But the topic of cars is very broad.  It would be wise to decide what segment of cars to blog about.  You could blog about Ford Mustangs or futuristic concept cars.  Or you could blog about electric cars or car crash testing and safety issues.  Do you see where I am going?  For your blog, you need to focus narrowly on that one topic and use blogging to become an expert or leader in that topic.

Step 3 – Set a Goal

Let’s just take a minute and think about your goals.  I’m going to make some assumptions that since you are reading this blog post, you want to use blogging to establish your blog and business.  Therefore, you need to be focused on one, specific topic.  You want to have a well-read blog or become an authority on a certain topic or in a particular industry.  In order to do this, you must stay on topic – one topic.

What to Blog About: A Case Study

I’m going to use one of my previous workshop attendees as an example.  Ted (not his real name) worked at a local news station covering sports in the Philadelphia area.  He had dreams of becoming a sports commentator working the sidelines of professional games for national news or sports cable channels.  He also wanted to give commentary on pre-game shows.  Ted wanted to start a blog to take his local sports broadcast career to a national level.  He wanted my advice on how to improve his blog and how blogging could help raise his profile.  When I took a look at his blog, he was blogging about everything – local sports, professional sports, high school athletes, college games and more.  It was also taking a toll on him because Ted felt he had to give his opinion on every big sports story that came out so he appeared to be abreast and current on all the latest sports stories.  I advised him to blog about one specific sport on one specific level.  I told him, if you are most passionate about college football, then blog about that.  If major league baseball was his thing, then that’s what he should focus on.  As it turns out, he loves professional football.  So I told him to blog only about that.

Ted contacted me several months after the workshop and told me that blogging has become a joy.  No longer was he spending hours blogging about every sports story.   Now, he focused on the one thing he was passionate about – professional football.  As a result, Ted’s readership increased dramatically and he is well on his way to becoming a sought after, respected NFL sports blogger.

Final Thoughts

If I can take you back to my graduate education, here is what you do to get a doctorate – you focus broadly on one narrow topic.  Does that make sense?   To put it differently, when I was writing my dissertation, I was basically writing a lot about one, small aspect of a research topic.  That’s what you want to do in your blog.  Take one topic and only focus on that.  That way, your readers will know exactly what your blog is about and you will know exactly the one thing that your blog is about.

If you are reading this and your blog is not up yet, no worries.  Lucky for you, I have written this tutorial about starting a blog.  It will show you how to get your own blog set up in just 5 minutes!  That’s right, just 5 minutes!  Click HERE to get started.  There is no need to be scared or intimidated about this.  I am here to help you and walk you through the process step by step.

What is Your Blog About?

So, in the comments section, let me know some things.  Have you figured out what to blog about?  What is your blog topic or niche?  Why do you want to blog?  What is the niche you blog about?  What is the goal your blog could help you achieve?  Lemme know…

Toodles,

Dr. Marcella Wilson

Productivity Tips for Mommy Bloggers

productivity tips for mommy bloggers

Don’t have time to read this post about productivity tips for mommy bloggers?  PIN IT for later!  ** this page contains affiliate links **

Productivity is key in being a successful mommy blogger.  We are business owners and we are busy.  Very busy.  We have significant others, kids, errands to run, things to do around the house and on top of all that, we must work on our business.  Sometimes it can be really difficult to find the time to be productive and complete business tasks.  Even if you don’t work a 9-5 or work out of your home, it still can be tricky getting those hours in.  What’s a girl to do?

But before I dive deep into my tips, do you have a blog yet?  If not, don’t despair.  I am here to help you though the whole process.  In just 5 minutes you can get your blog up and running.  Check out this blog post where I give step-by-step tutorial on how to start a blog.  The instructions are clear and easy to follow.  So get started on your dream today by clicking HERE to start your blog.

Why is so hard to be productive?  Because your sweetie is calling asking you to do this or that.  You volunteered some time at your kid’s school or you meet a client for lunch at 11 am and the next thing you know, it’s 2 o’clock.

Or you spend a few hours in a mastermind group for business.  All of these activities are valid, but it eats away at your productivity and the actual time that you are working on your business.  Next thing you know, its Friday and you haven’t completed any of the things you said you would for your business.  In order to keep that from happening, here are a few of my suggestions on how to make more time for your business.

PRODUCTIVITY TIP #1: WORK AT LEAST 2 HOURS DAILY

I suggest working at least two hours a day.  And when I say two hours a day, I mean every day – seven days a week!  Try to find two hours early in the morning between 5 am and 9am.  Or try to find some time at night between 8 pm to 12 midnight.  Now, some of you might balk at staying up to midnight on a weeknight, but how late did you stay up to watch the Super Bowl?  How much time do you spend watching Netflix daily?  Personally, I watch one or two hours of television with my husband every night.  So, allocating some of that television time for my business is a good thing.  We make time for the things that are important to us.  So make time in your schedule to work on your business.

PRODUCTIVITY TIP #2: GET UP EARLY

Also, don’t rule out the weekends.  I know a lot of us are busy on the weekends.  As a mommy, I am busier on the weekends than I am during the week.  Until your business is up and running and making a profit, I would forgo sleeping in late on the weekends.  Get up early just like you would during the week and use those free hours when the house is quiet to get some business work done.  The early bird gets the worm is just so true.  I find that if I get up early and put a few hours of work in, I can get a lot accomplished.  No one else is up to distract or interrupt me.

PRODUCTIVITY TIP #3: STAY UP LATE

Work when everyone else has gone to bed for the night.  When I was working on my dissertation, nights were the only time I could work for long periods of time uninterrupted.  And so that’s when I got most of my work done.  It was normal for me to be up until 2am or 3am while working on my doctorate.  Right after that, I had my twins.  And since I wasn’t sleeping much during their first year, I was still able to get some business work in.  Now, I’m not saying stay up until 3am daily or stay up all night because you need your rest.  But I am saying use your “night” time wisely and see if you can use down of that couch time for your business.

PRODUCTIVITY TIP #4: SET ONE GOAL DAILY

When you begin to work, have a plan or goal in mind.  I recommend having one task to complete each day.  There are several reasons for this because doing something like writing an email newsletter to your subscribers takes a lot longer to finish than you think.  So, allot your two-hour quote to complete it.  If you complete your task in less than two hours, great!  You can move on to the next task.  Better to feel accomplished and moving towards your business goals, rather than aimless or swamped with too much to do.

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Do you work on your business every day?  What do you do to boost your productivity?  In the comments below, let me know and tell me how you are going to make time to get your work done each day.  Also, check back next week because my blog post will be about how to use the television to get work done.  Yes, I wrote that correctly.  I am going to share with you how to use the television to get work done on your business.  I used this trick all throughout graduate school.  Make sure you subscribe to my email newsletter so that you’ll be notified when my new blog posts come out.  Cuz you don’t wanna miss the next one!

Toodles,

Dr. Marcella Wilson

 

 

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