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Blogging or Social Media: What Should I Focus On?
I LOVE Instagram. I am obsessed with it. I can just scroll through pictures all day long of the people I follow. Sometimes I get caught up and think, “Wow, I should ditch blogging and just focus all of my time and energy on building a great Instagram account and getting a billion followers”. I mean, who wouldn’t love to get sent free stuff every day and get paid to post pictures on Instagram. Or why not just become a YouTuber and upload videos every day while racking up millions of subscribers. Sounds great, right?
Even though the thought of solely focusing on social media may sound tempting, I want to warn you against it.
Why? Because there are some disadvantages of social media that all bloggers should be aware of.
Also, I know the power of blogging. Nothing beats blogging. Nothing. Yes, social media is a beast and we must use it to build our business. However, don’t count out blogging just yet.
Now the following information I’m going to pass on to you aren’t stats. However, it is real information that you need to know when it comes to focusing on social media vs. building your blog. The following disadvantages of social media that I am about to delve into could have the potential to wreck your online business and goals. So take heed and read on…
Some Disadvantages of Social Media
1. contrary to popular belief, SOCIAL MEDIA isn’t the only way to INTERACT AND CONNECT WITH YOUR AUDIENCE.
BLOGS are a great way to build, maintain and stay connected with your audience. Your blog readers can see you in a photo, hear and see you in a video or photo and interact with you in blog comments. Through your blog, you get to interact with your readers in a real way. Social media gets all the credit for being social, but you can be just as social if not more on your blog.
If you have a group of people that come read what you post daily or weekly, that is powerful! You can educate, inform, entertain and persuade people. Some moms who contact me want to build a huge Instagram following or get millions of YouTube subscribers. And yes those are great things. However, unless you are a celebrity, building a massive social media following will most likely take years for you to do. And it can be tricky trying to earn income via your social media accounts.
2. YOUR BLOG IS YOUR REAL ESTATE THAT YOU CONTROL.
On your blog, you can post whatever you want, whenever you want. You make the rules. That’s not the case with social media. You can get banned from a social media platform or locked out of your own account. Then what will you do? How will you run your business? I follow some fashion Instagrammers who base other whole business off Instagram and I get scared. No one thinks Instagram will disappear or go out of business. But you just never know. I think it’s crazy to base your whole business on a platform that you don’t control.
3. YOU DON’T HAVE TO WORRY ABOUT ALGORITHM CHANGES.
I love Facebook and Instagram but they change their algorithms all the time. All social media networks do. But when this happens, you can’t get followers so quickly and no one sees your content. And that sucks if you’re trying to grow your business. Now, you can get more exposure on Facebook and Instagram, but you’ll have to pay for it and it’s expensive. Because Facebook (which also owns Instagram) is a business and they’re tryna make a lot of money. So, they’ve rigged their algorithm so that only 10% of people that have liked your Facebook page will see your content. Did you know that? If you want 100% of the people that liked your Facebook page to see your content, then you have to pay for Facebook ads – and they ain’t cheap! Just think about that. You have to pay Facebook so that all the people who have liked your page will see your content in their timeline or news feed. Well, I don’t like that. If you base your business off your blog, algorithm changes will never be an issue for you.
4. YOU DON’T HAVE TO WORRY ABOUT A SOCIAL MEDIA NETWORK GOING OUT OF BUSINESS.
Think this doesn’t happen? Well, it happens all the time. Ever heard of Vine? It was a popular social media network where people posted 6-second video clips. It became popular quickly and amassed over 200 million followers. Then in 2016, they went out of business and left everyone hanging. There were some people who ran their whole business off of Vine. They were left in a lurch. This would never happen if they had a blog.
BLOG = BRING LOTS OF GOOD!
All this information is very exciting and backs up why blogs are so powerful. There are so many mommy bloggers out there getting serious results in the form of more business, exposure and huge financial gains. So don’t ditch blogging. Everyone is blogging and now is the perfect time for you to start (or jump start) your blog if you already haven’t.
Yes, I know it can be intimidating to start a blog. You may think that there are already so many other blogs out there and you’ll never be as successful as some of those other famous bloggers. But you really don’t know what will happen once you commit and take action. So if you have been thinking about starting a blog for awhile now, give yourself permission to do it. My Dad always says people never regret the things they do, just the things they don’t do. You’ve got nothing to lose and all the stats are in your favor. I am here to help you. Check out my tutorial where I show you how to start a blog in 6 super, simple steps.
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DESPITE THE DISADVANTAGES OF SOCIAL MEDIA, DON’T DITCH IT!
Knowledge is power. And since you know some of the disadvantages of social media, you can now use it more effectively to reach your goals. So the purpose of this blog post is not to tell you to ditch your social media accounts and focus solely on blogging. I don’t want you to do that. Social media is also powerful and we all know how it can skyrocket your blog and business. So by all means, continue to post, tweet, share and do whatever it is that you are doing on your social media accounts. There is no need to pick one over the other, so don’t. Use your blog and your social media accounts to reach your business milestones and goals.
I know what some of you are thinking. Which one should you focus on or spend more time on? Blogging or social media? Should it be a 50/50 split of my time blogging and posting on social media? Well those are great questions. But the answer really depends on your audience, where they hang out at and what you are trying to accomplish. And even though that’s probably not the answer you wanna hear, it’s the truth. You have to do what works for your business. As you go along, you’ll find the balance.
So, keep blogging your heart out. And keep posting and promoting yourself on social media. It’s a win-win situation.
And don’t forget to leave me a comment letting me know your blog url and social media accounts.