3 Reasons Why You Should Start a Mom Blog

Don’t have time to read this post about starting a mom blog?  PIN IT for later!  ** this page contains affiliate links

Never in a million years did I think I would be a stay-at-home mom of three amazing girls or run a mom blog.  But here I am doing both and I love it!  I wouldn’t trade my life for the world!  We all know how one becomes a mom (ha ha ha) , but let me share with you my journey of starting a mom blog.  And I’ll also show why YOU should become a mommy blogger.

After finishing up my doctorate (which was a grueling process) and having my first child, my hubby and I wanted to have another baby.  We didn’t see the point in me getting a full-time job. Plus, I wasn’t ready to put my baby in daycare all day.  As fate would have it, I did get pregnant again, with not one but two babies! Yes, we were having twins. Fortunately, I got offered a job teaching graduate courses online. I was ecstatic. I could work and stay at home taking care of my children.  But as I get into more about my personal experience starting a mom blog, I will also give you 3 reasons why you should start a mom blog too.

Start a Mom Blog

1. To Stay Current in Your Field, Niche or Industry

My online teaching job was great but it wasn’t full-time. The tenured professors at my university were the only ones that received a full-time salary. I only taught one or two classes a semester. I was worried because I knew that eventually I would go back to work full time. My goal was always to become a computer science professor. However, professor jobs are really hard to come by mainly because there are a limited number of professors in each department. In addition, if a professor is granted tenure he or she can stay at that university until they retire. So you can imagine that the competition for professor jobs is fierce. Moreover, offers for tenured professor jobs normally go to those individuals that are making a big impact in their area of research. Eventually, I wanted a job as a professor but honestly didn’t know if it could become a reality.  At that time, I didn’t realize how blogging could benefit me.  But I was about to find out.

Since I was home with my children, I felt that there wasn’t much I could do to stay current in the field of technology. I felt out of the loop because I wasn’t working day in and day out in my industry. Now, don’t get me wrong, I was happy and blessed to stay at home with my babies. I was also fortunate to be able to work out of my house. However, I knew that once I started job-hunting, my resume would not be as strong as someone who worked full-time at a tech company or a university. I needed a way to stay current. I needed an edge. Then one day it came to me.

One day, I was watching an entertainment show and they were talking about fashion week in New York City.  During fashion week, the media is always focused on the celebs sitting in front rows of fashion shows.  But this show focused on how fashion bloggers were sitting front row at all the shows and how their blogs were impacting the fashion industry. Right then and there, a light bulb went off in my head. These fashion blogs were started by people who love and have an interest in fashion. But for some reason or another, they were not able to land a coveted job in fashion. Therefore, they started blogging about fashion to give their opinion on new trends, up and coming fashion models and industry gossip. Many of these fashion bloggers gained huge followings and became experts in the fashion industry. Overnight, fashion bloggers had become the hottest fashion stars.

Right then and there, I decided that I too would use blogging as a way to stay current in my industry.  And the very next day, this blog, marcellawilson.com was born.  But more importantly, I wanted to use blogging as a way to stay current in the technology industry.  Even though I was changing diapers and making bottles during most of the day, I needed a way to stay viable in my industry.  And in the ever-changing job market, it’s important to stay marketable.  As a result, I set out to learn more about how blogging could keep me viable in my industry.

2. Earn Income

But I began to notice something else about these bloggers.  I began to notice that bloggers were getting work. Like real paid jobs. I was really interested then.  I began to look around and saw that bloggers in all types of fields, niches and industries were everywhere!  When I read a magazine, bloggers were writing the editorials. I saw bloggers in commercials and advertisements promoting brands. I turned on my favorite news and talk shows only to see them discussing the seasons latest news and trends. I also saw them as judges on reality competition shows. I was like, what! All this from blogging? I thought to myself, how can I be down with this!?!

Because let’s be honest, it’s expensive raising kids, right?  Formula, pull-ups, gymnastics and shoes ain’t cheap.  Can I get a witness?  The harsh reality was that my household was going from 2 full-time incomes to 1 full-time income and some change.  My husband was not worried but that was kinda scary to me.  So, I really wanted to get this blogging stuff down so I could contribute to the household income.  Is that your reason for starting a mom blog?

Now, of course, I had an advantage because my educational background is in computer science and my graduate research focused on online social networks. Thus, I was familiar with the technical aspect of blogging. However, my education did not focus on blogging as a way to build income or grow a business.  I had no idea how to do that.  So, I set out to learn more about how blogging could build a business and increase my income.   As a result, I spend about two years studying online marketing and business.  I was really trying to figure out how to build an online business and make money online.  Now, I didn’t plan on spending two years learning all of this.  I was hoping to start blogging and in a month or so, watch the money pour in.  But it just doesn’t happen that way. These past few years have been filled with lots of trial and error, with ups and downs about blogging and business.  But I learned a lot, didn’t give up and am ready to share my knowledge with you.

Some bloggers make money selling affiliate products.  If you don’t know what affiliate products are, that’s when you sell another company’s product to your audience and you get a cut of the sale.  Lots of bloggers sell affiliate products or become affiliates for a company because it’s no work on their part.  All they have to do is blog about other people’s products and cash their checks when someone buys it.  Some bloggers make their entire living selling affiliate products.  One popular financial blogger, Michelle Schroeder-Gardner, makes over $50,000 each month in affiliate income.  Yes, you read that correctly.   Michelle has been blogging for years and her affiliate income has increased over time.  So, making five figures a month in affiliate income may not be realistic for you to achieve right now.   However, many bloggers start out earning $60 or $70 of affiliate income a month and then grow from there.   If you want to learn exactly how Michelle earns $50,000 a month in affiliate income, check out her online course “Making Sense of Affiliate Marketing“.

3. Every Business Needs a Blog

You might be thinking, “Well I’ll just start a regular website.  I don’t really have to blog, do I?”  Yes, you do and here’s why.  There are 2 types of websites: dynamic and static web sites.  A static web site is one that rarely or never changes.  Google.com is a good example of a static web site.  It always looks the same, maybe with an image change above the search box, every day.  However, a dynamic web site changes or is updated on a regular basis.  A blog is a dynamic website.  A good example of this is The New York Post online site.  It is a blog and it’s dynamic because each day, the New York Post has new stories and images added to it.  So, you can either have a website that doesn’t change very often or one that changes all the time.

But you want to have a dynamic website – or a blog – because Google loves blogs.  Did you know that Google is the #2 most visited website on the Internet?  It’s pretty popular!  Lots of folks go to Google to find information and search.  So, Google’s job is to quickly find relevant data based on a search query.   Google knows that blogs usually have more up to date information than a regular, static website because they are updated more frequently (ie, every day, several times a day or once a week).  Therefore, Google is more likely to return a blog higher in search results than a regular website. Google ranks websites higher in their search results that are updated frequently.   And that’s why you want to have a blog for your business over a regular website.

Let’s assume that there are 2 businesses selling tennis balls online.  One business has a blog and the other business just has a regular web site.  If a customer is searching online, looking for tennis balls to buy, the business with the blog will get returned in the search results higher than the business without a blog.  That can result in more sales to the business that blogs.  And we know that people normally don’t go beyond the first page of search results.  So that business without a blog is losing money and customers to a company that blogs.  The takeaway here is you need to blog because it makes it easier for your customers to find you on Google.

But why are Google and blogs so important to your business?  And what does static and dynamic websites have to do with your business?  Ahhh, just read on…

The #1 Reason Why You Should Start a Mom Blog Today

If you don’t have a blog you’re already losing money.  Why? A study by the Pew Internet & American Life Project found that over 80% of Americans “look for information online first about a service or product they are thinking of buying.”   If you are not online, you cannot be found by these potential customers. Therefore, you are missing out on money that you could be making.   Go where your customers are. Since most people start looking for products and services online, then you need to be online.   And know that if you don’t have a blog, you are already losing customers and money since Google loves blogs and people go to Google to search for products and services to buy.

Are YOU Ready to Start Your Mom Blog?

I’m going to assume that if you are reading this far into this blog post, that you want to start a mom blog.  Great!  Let me help you get started.  I am here for you and that’s the purpose of this blog – to help mommy bloggers.  I can help you start your own blog quickly and cheaply.  I have created a step-by-step tutorial on how to set up a WordPress blog in about 20 minutes.  As I stated previously, for a limited time, you can get web hosting service from Blue Host for as low as $3.95 a month, which is ridiculously cheap.  And as an added bonus, you’ll get a free domain name ($15 value) through my Blue Host link if you purchase at least one year of web hosting service.   

Just think, right now, you are only 20 minutes away from having a blog.  I am excited for you.  Leave me a comment and tell me what your blog is gonna be about.

Toodles!

Dr. Marcella Wilson

FREE Blog Training

Blogs are everywhere!  Every newspaper, magazine, organization, company, school, niche, hobby, public figure, etc. has a blog or blogs associated with it.  Statistics show that there are over 300 million blogs online and that number is increasing.

But why have blogging exploded?  Not only in journalism but also among women who run small businesses looking to “get out of the rat race” and obtain financial freedom?

Well, because blogging works!

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Just in the last decade, blogging has not only become a standard in journalism but also a super effective way for solo female entrepreneurs to work location-independent, do fulfilling work that they love and make money.  Lots of it.  That’s right, you can make massive amounts of money blogging.  There has never been a better time for you to get out there, get online and start blogging.

Now, you may be saying to yourself, my business, product or idea doesn’t lend itself to blogging.  You may sell tennis balls and think there is no reason for you to blog.  But, I am here to tell you otherwise.  Blogging is the single most effective way to turn a person just perusing your site into a customer.   Wanna know why?  Because a blog educates and informs its readers.  And when you educate and inform your reader about your ideas, products and services, they are more likely to buy from you.  Why?  Because you are showing your readers that you are an authority and expert on that topic.  Soon, they will come to trust your opinions and recommendations and ultimately become your customer.  So the next time you visit potterybarnkids.com to order something for your kids and you see a blog post about “How to Organize the Playroom“, you’ll know what they’re really doing.

But you’ve got to blog the right way.

And I’m here to help with that.  Check out my Blogging FAQs page to find out what exactly is a blog, the differences between a website and a blog and much more.  I offer some pretty cool eCourses on blogging.  But in the meantime, you can click on the links below to get FREE training on blogging.  And make sure you sign up for my email newsletter so you’ll be notified when I offer my next blogging eCourse.  Trust me, you don’t wanna miss it!

VIDEO TRAINING

7 Steps to Write Blog Posts that Sell

EBOOKS

Want to Create a Blog? Read This First! – A Beginners Guide on What to Do Before You Begin Blogging

CHEAT SHEETS

10 Ways to Turn Your Blog into a Bank

4 Tips to Help You Blog Consistently

10 Creative Blog Post Ideas that Attract Customers

Anatomy of a Blog Post

What Services Do I Really Need to Pay For?

What Services Do I really need to pay for

You finally made the decision to start an online business.  Yay!  You get your blog up and you’re ready to start making money.  But wait a minute….   You slowly to realize that you’re forking over lots of cash for service to run that business.   You’ll need over $1,000 for webinar service, about $250 for an email subscription service, $120 a year for social media management, $300 or more for Leadpages and the list goes on and on.  You begin to ask yourself, “Do I really have to spend money on all these services to run my online business?”  Signing up for these services can easily cost you thousands of dollars per year.  Well, right now you might be thinking to yourself, “There are lots of free services out there, Dr. Wilson!”   Yes, that’s true.  However, I am a firm believer that you get what you pay for.  So today, I will discuss the essential paid services you need to run your online business.

I am speaking from experience here.  This is something that I debate and struggle with on a regular basis.  I run an online business and make money so I can contribute to my family.  However, I need services that help me run my business more efficiently.  Again, I can hear you saying, “But how much money do I have to put out?”  Well, I have spent thousands if not more in email subscription services, social media management software and more.  Plus I have spent thousands more on coaching and training courses to learn more about setting up and running a successful business.  I shudder to think how much money I put out even before I turned a profit.  I was making a lot of other businesses successful before I could get mine up and running properly.

How did I get all the money for services?  All of my free or personal money went to services for my business.  And if I didn’t have enough money, I’d ask (beg!) my husband for the money.  It got to the point where he was just exasperated with me always asking for money for some service that would “explode” my business.  I recognized I had to make some changes when it came to the money I spent on services.  I purposed to pare down the services I was paying for by getting rid of the ones I didn’t need or use.  I also realized that I paid for convenience and that I could actually do a lot of the services myself if I just carved out some time to do it.  So I took a really hard a look at my needs, my budget and made some tough decisions.

One thing I decided to do was use money that I earned from my business to pay for services.  For example, last year I created numerous websites for various small businesses.  When I got paid for making those websites, I didn’t immediately go to H&M with that money – which is what I would have normally done!  I put that money in my business account and use it to cover monthly and annual services I needed for my business.  My goal each month is to generate more money than my services cost.  If I have any extra money, I just reinvest that money back into my business.  Now I know that seems intuitive and basic – because it is.  I mean, I knew I should do that, but I wasn’t.  I was just signing up for all these services even before I made any money.

3 Ways to Get Cash for Services your Business Needs:

  1. Use your own personal money initially to cover the costs of the services you need.
  2. Do a few small jobs first to use as seed money for your business expenses.
  3. Research the costs of different services. Is it cheaper to pay annually or month to month?  Is this a service I can do myself to save money?  Can I barter with someone else who offers a service I need to cut down on expenses?

The #1 Service EVERY Business Needs

But what services do you really need to run your online business?  Well, I don’t know what type of business you run or know its specific needs.  However, I know that EVERY business needs to collect email addresses of their customers.  Why?  Because every checks their email all day every day.  And if someone gives you their email address, that means they want to hear more about your products, services, sales, events, coupons or whatever you have to offer.  That’s powerful!  Every entrepreneur should start collecting email addresses the first day that their blog is up and running.  There’s a saying among internet marketers – The Money is on the List.  Meaning, if you don’t have an email list, you won’t be making any money.  So, do yourself a favor.  If you really want to make money from your business, set up an email subscription service today.  Personally, I use aweber to handle my email subscription services.  I have used aweber for years and highly recommend them.  If you want to try aweber out free for 30 days or learn more, just click HERE.

So what did you think of this blog post?  How much money do you spend monthly on your business services?  Leave me a comment below and let me know what type of business you run and what paid services are a must.

Anatomy of a Blog Post: 3 Steps to Writing a Killer Blog Post

blog post

Don’t have time to read this blog post?  PIN IT for later! **This blog post contains affiliate links.  I may receive commissions for purchases made through links in this post.  I only recommend products that I believe in and/or use personally.**

Blogging is an important part of your business.  It helps build an audience, creates trust and loyalty with readers and generates customers.  Personally, starting a blog was the best professional decisions I have ever made.  Blogging allows me to spend more time with more family and be more involved in my girls’ lives which is really important to me.  It has also allowed me to work at home and earn money (even when I’m sleeping!)  Many people know that they should blog.  However, many people don’t know how to blog.  More specifically, they struggle with how to write a blog post.  So, for that reason, I’ve created this guide on how to write blog posts.

But if you don’t even have a blog set up yet, no worries!  I can help you do it quickly and cheaply. I have created a step-by-step tutorial on how to set up a WordPress blog in about 20 minutes. And for a limited time, you can get web hosting service from Blue Host for as low as $3.95 a month, which is ridiculously cheap. As an added bonus, you’ll get a free domain name ($15 value) through my Blue Host link if you purchase at least one year of web hosting service.

In this blog post, I’ll be referring a lot to the Blog Post Blueprint.  It is a cheat sheet I have previously created that teaches bloggers how to to generate income from your blog posts.  In other words, it tells bloggers exactly how to write posts that make money.  Okay, so let’s get started.  First up, each blog post must consist of 3 distinct parts.  The three parts are the title, the image or video and the body of the blog post.  Let’s delve deeper into the three parts of a blog post.

3 Parts of a Blog Post

1. Title

Every blog post must have a title.  However, it is important to have a catchy title that will grab the attention of readers.  And as I discussed in the Blog Post Blueprint, make sure your title contains keywords that are popular in Google so people who are searching for your blog topic or your products and services can find your blog easily.

2. Image

Your post should have an image or video after the title and before the body of the post. A big reason to do this is because it breaks up the text and makes your blog post easier to read.  It makes it prettier and more appealing to the readers.  Now, you don’t have to have an image or video, but I feel that it will enhance your blog post.

If you are not able to create your own photos, there are many free resources on the Internet from sites like foter.com and freedigitalphotos.net.  And remember, all social media images are free for you to use.  Just make sure that you credit where you got the image from.

YouTube is a great resource for free videos if you are not creating your own video content.  Also, per the Blog Post Blueprint be sure to add the appropriate tags and keywords to the image or video when embedding it into your blog post.  This will help your blog post be more searchable in Google.

3. Body

The body is the most important part of the blog post.  It is here that you educate or inform your reader and encourage them to take action.  The body consists of the following three sections: the introduction, the meat and the closing.  Let’s get into detail about these three sections.

Introduction

I suggest that your first paragraph introduce your blog post topic or issue your post is discussing.  This should not take more than 1-2 sentences.  I also suggest finding another blog or article that discusses or supports what your post is about.  And have a link to that in the introduction of your blog post.  You can also link to another page on your blog.  Per the Blog Post Blueprint, linking to other blogs is a great way to increase traffic to your blog and rank higher in Google.

The Meat

The next 1-2 paragraphs is the meat of your post.  Here is where you solve the problem you introduced in the first paragraph, make your case, rant or describe the issue or educate and inform your reader.  Now, I really want you to explain yourself here and defend your issue.  Don’t try to skimp or shortcut here.  Thoroughly present your case and back it up with several points, theories or explanations.  However, don’t get too lengthy.  Your blog post should be no more than 700 words.  Also, try to add lists or bullet points in this section.  Many people are busy and will skim your blog post to see if they want to take the time to read it.  If you have lists or bullet points, it will definitely draw more readers.

The Closing

The last section of the body is the closing.  The closing must have three distinct parts to build trust in the reader and convert them to a loyal follower and/or customer.

First, you need to solve or sum up the problems or issues you introduced in the first paragraph.  It does no good to introduce a problem or issue if you don’t solve it or give some remedy to the issue.

Next, prompt your reader to take some type of action.  It be as simple as saying “If you like what you read in this blog post, sign up for my weekly email newsletter for more.”

Here are some call to actions that you can put at the end of your blog post:

      • Email newsletter signup
      • Attend webinar
      • Download free eBook, white paper or report
      • Buy product or service
      • Download free coupon or discount code
      • Follow on Twitter, Facebook or Instagram
      • Fill out a survey

The goal is to get your reader to take some type of action that will result in them purchasing your product or service or getting their email address.

The last thing you need to do is ask the reader a question related to your post and have them leave the answer in the comment section.  I think it’s great to interact with your readers.  That is the quickest way to build a following. Per the Blog Post Blueprint, I recommend using Facebook comments.  Why?  Because those comments can be seen in the Facebook timeline of the reader that posted the comment.  The average person have 250 friends on their Facebook account.  So, many of the readers friends can potentially read your blog post and comments.  It is a great way to get more readers to your blog post via Facebook.  And I always think it’s a good idea to close your blog post by thanking your reader for taking the time to read it.

Next Steps

Your blogging journey has just begun.  Below, I have listed some blog posts I have written that will help you write better blog posts.

Okay, if you read and do everything in this blog post, then you are off to a good start.  I am so proud and excited for you.  Hey, do me a favor…  If you wrote a blog post using the steps outlined in this blog post, leave me a comment letting me know the link to that blog post.  I would love to check it out.  Thanks and happy blogging.

Toodles,

Dr. Marcella Wilson

How to Create Your Blog Content – 4 Things You Should Know

How to Create Your Blog Content – 4 Things You Should Know

KNOW WHY PEOPLE READ YOUR BLOG

First, before we delve into what to write about, let’s look at what content people read on blogs. It is important to understand why people read blogs and why they keep reading the same blogs over and over again. In general, people read blogs for two reasons:

  1. To be educated
  2. To be entertained

Think about the blogs you read. Are they cooking blogs that give new recipes each week? Or do they update you on the latest news in your neighborhood? If you really think about it, blogs keep you informed or entertain you in some way. Is the purpose of your blog to educate or entertain?

KNOW YOUR AUDIENCE

Second, think about who will be reading your content. I want you to get specific here. Write down a complete description of the people you are targeting to read your blog. For example, let’s assume you want to start a blog on pop star Justin Beiber. Right away, you can surmise that your blog readers will most likely be female, under the age of 20 and lives at home with her parents. Knowing who you are writing to will help you tailor your content to them.

KNOW YOUR COMPETITION

Next, take a look at the top bloggers or blogs about your desired subject. Sticking with our Justin Beiber example, find out who are the top Justin Beiber blogs or bloggers. I’m not talking about Perez Hilton who blogs about all celebrities. Who is only blogging about Justin Beiber? Write down a list of them. What makes each blog unique? What is each blog doing that makes people come back each day or week to read more? These are the things you need to observe and note so you can incorporate into your blog.

KNOW YOURSELF – BE UNIQUE

Finally, find your niche or something that someone is not already blogging about. Do you see how you can give a fresh perspective or unique view of Justin that is not being covered? Maybe you can solely blog about Justin’s dog or his girlfriend. Think this idea is corny or won’t work? Wrong! There are blogs like this out there for celebrities that are enormously popular.

What I want you to take away from this blog post is that your blog has to be unique in some sort of way to distinguish it from the rest. Take some time and do your research on the most popular blogs on your topic. Find a way to separate yourself from the pack and you will definitely stand out.

 

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