Blog More: 5 Ways Watching TV can Help

blog more 5 ways watching tv can help you blog

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In last week’s post, I talked about how we, as women with busy schedules, can find more time to blog and  work on our business.  A few of you got back to me and said that watching a lot of television cuts into their time to work on their blog and business.   I completely understand the lure of the television and the power it has over us.  Some of my clients really struggle with it.  It has all the shows and movies you want to see at the click of a button.  And with television, FOMO (Fear of Missing Out) is real and there is so much good stuff on every day.  What’s a girl to do?

Now, I rarely turn on the TV during the day, but that was not always the case.  When I was writing my dissertation, I just could not turn off the television.  It was my escape from all the hard work I was doing.  Bad thing was that I was spending so much time watching “The Young and the Restless” and reality TV that I was barely getting any work done on my dissertation.  My research advisor voiced his concern to me about my lack of progress.  That was a turning point for me and I knew I had to get help or this whole PhD thing wouldn’t turn out so well.  So I enlisted the help of a mentor to get me back on track.  With the help of my mentor, I was able to rein in my TV watching and finish my dissertation.  YaY!  But what I learned about being productive and still watching television applies to anyone trying to complete tasks, get work done or reach goals.  And now, I want to pass those tips on to you so you can use them to be more prolific and profitable on your blog or business.

But before I pass on those tips, do you have a blog yet?  If not, don’t despair.  I am here to help you though the whole process.  In just 5 minutes you can get your blog up and running.  Check out this blog post where I give step-by-step tutorial on how to start a blog.  The instructions are clear and easy to follow.  So get started on your dream today by clicking HERE to start your blog.

Dr. Marcella Wilson gives blog tips to female entreprenuers

About to watch a really good show on Netflix called “Marcella”. Great name for a show, by the way!

Need to blog and work on your business but can’t turn off the TV, here’s a few suggestions:

  1. TiVo it. The greatest invention after the television is TiVo.  If you have to work on your business, TiVo what you really want to see or don’t want to miss on television.  Buy it.  It is worth the investment.
  2. Be patient because if you forgot to TiVo it, it will probably come on again.
  3. Get Netflix, Hulu, Amazon Prime or some other streaming service that lets you watch television on demand. So when you have a free hour, watch the show you really want to on demand.
  4. Watch your favorite shows while you are working out. I do this religiously.  When I’m doing my cardio, I’m not listening to music.  No way!  I’m watching Netflix.  Depending on how long you work out, t’s a great way to get in anywhere from 30 minutes to an hour of tv watching.
  5. Here’s a trick I used in graduate school when I really wanted to watch something but had a ton of work to do. Watch it live when it comes on but work only during the commercial breaks.  Or watch it on TiVo but don’t fast forward through the commercial breaks.  This only works for shows and movies that have commercials.  Honestly, I probably write most of my blog posts during commercial breaks.  Try it.  You will be amazed at how much work you get done.

What are some tips that you use to keep your TV watching time in check?  Do you struggle with watching too much television?  Is it affecting your work time?  If so let me know in the comments.  Also, let me know your tips and tricks on how to be more effective at getting work done during the day.

3 Reasons Why You Should Start a Mom Blog

Start a Mom Blog

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Never in a million years did I think I would be a stay-at-home mom of three amazing girls or run a mom blog.  But here I am doing both and I love it!  I wouldn’t trade my life for the world!  We all know how one becomes a mom (ha ha ha) , but let me share with you my journey of starting a mom blog.  And I’ll also show why YOU should become a mommy blogger.

After finishing up my doctorate (which was a grueling process) and having my first child, my hubby and I wanted to have another baby.  We didn’t see the point in me getting a full-time job. Plus, I wasn’t ready to put my baby in daycare all day.  As fate would have it, I did get pregnant again, with not one but two babies! Yes, we were having twins. Fortunately, I got offered a job teaching graduate courses online. I was ecstatic. I could work and stay at home taking care of my children.  But as I get into more about my personal experience starting a mom blog, I will also give you 3 reasons why you should start a mom blog too.

1. To Stay Current in Your Field, Niche or Industry

My online teaching job was great but it wasn’t full-time. The tenured professors at my university were the only ones that received a full-time salary. I only taught one or two classes a semester. I was worried because I knew that eventually I would go back to work full time. My goal was always to become a computer science professor. However, professor jobs are really hard to come by mainly because there are a limited number of professors in each department. In addition, if a professor is granted tenure he or she can stay at that university until they retire. So you can imagine that the competition for professor jobs is fierce. Moreover, offers for tenured professor jobs normally go to those individuals that are making a big impact in their area of research. Eventually, I wanted a job as a professor but honestly didn’t know if it could become a reality.  At that time, I didn’t realize how blogging could benefit me.  But I was about to find out.

Since I was home with my children, I felt that there wasn’t much I could do to stay current in the field of technology. I felt out of the loop because I wasn’t working day in and day out in my industry. Now, don’t get me wrong, I was happy and blessed to stay at home with my babies. I was also fortunate to be able to work out of my house. However, I knew that once I started job-hunting, my resume would not be as strong as someone who worked full-time at a tech company or a university. I needed a way to stay current. I needed an edge. Then one day it came to me.

One day, I was watching an entertainment show and they were talking about fashion week in New York City.  During fashion week, the media is always focused on the celebs sitting in front rows of fashion shows.  But this show focused on how fashion bloggers were sitting front row at all the shows and how their blogs were impacting the fashion industry. Right then and there, a light bulb went off in my head. These fashion blogs were started by people who love and have an interest in fashion. But for some reason or another, they were not able to land a coveted job in fashion. Therefore, they started blogging about fashion to give their opinion on new trends, up and coming fashion models and industry gossip. Many of these fashion bloggers gained huge followings and became experts in the fashion industry. Overnight, fashion bloggers had become the hottest fashion stars.

Right then and there, I decided that I too would use blogging as a way to stay current in my industry.  And the very next day, this blog, marcellawilson.com was born.  But more importantly, I wanted to use blogging as a way to stay current in the technology industry.  Even though I was changing diapers and making bottles during most of the day, I needed a way to stay viable in my industry.  And in the ever-changing job market, it’s important to stay marketable.  As a result, I set out to learn more about how blogging could keep me viable in my industry.

2. Earn Income

But I began to notice something else about these bloggers.  I began to notice that bloggers were getting work. Like real paid jobs. I was really interested then.  I began to look around and saw that bloggers in all types of fields, niches and industries were everywhere!  When I read a magazine, bloggers were writing the editorials. I saw bloggers in commercials and advertisements promoting brands. I turned on my favorite news and talk shows only to see them discussing the seasons latest news and trends. I also saw them as judges on reality competition shows. I was like, what! All this from blogging? I thought to myself, how can I be down with this!?!

Because let’s be honest, it’s expensive raising kids, right?  Formula, pull-ups, gymnastics and shoes ain’t cheap.  Can I get a witness?  The harsh reality was that my household was going from 2 full-time incomes to 1 full-time income and some change.  My husband was not worried but that was kinda scary to me.  So, I really wanted to get this blogging stuff down so I could contribute to the household income.  Is that your reason for starting a mom blog?

Now, of course, I had an advantage because my educational background is in computer science and my graduate research focused on online social networks. Thus, I was familiar with the technical aspect of blogging. However, my education did not focus on blogging as a way to build income or grow a business.  I had no idea how to do that.  So, I set out to learn more about how blogging could build a business and increase my income.   As a result, I spend about two years studying online marketing and business.  I was really trying to figure out how to build an online business and make money online.  Now, I didn’t plan on spending two years learning all of this.  I was hoping to start blogging and in a month or so, watch the money pour in.  But it just doesn’t happen that way. These past few years have been filled with lots of trial and error with up and downs about blogging and business.  But I learned a lot, didn’t give up and am ready to share my knowledge with you.

3. Every Business Needs a Blog

Let me also just say that if you have (or want to have) a business and don’t have a blog you’re already losing money. Why? A study by the Pew Internet & American Life Project found that over 80% of Americans “look for information online first about a service or product they are thinking of buying.”   If you are not online, you cannot be found by these potential customers. Therefore, you are missing out on money that you could be making.   Go where your customers are. Since most people start looking for products and services online, then you need to be online.   Period.

But you might be thinking, okay, well I’ll just get a regular website.  I don’t really have to blog, do I?  Yes, you do and here’s why.  There are 2 types of websites: dynamic and static web sites.  A static web site is one that rarely or never changes.  Google.com is a good example of a static web site.  It always looks the same, maybe with an image change above the search box.  But when you go to Google.com, it basically looks exactly the same.  However, a dynamic web site changes or is updated on a regular basis.  A blog is a dynamic website.  A good example of this is The New York Post online site.  It is a blog and it’s dynamic because new stories and images are added daily.   Each day, the New York Post is completely different.  But what does static and dynamic websites have to do with your business?  Ahhh, just read on…

The #1 Reason Why You Should Start a Mom Blog Today

Google is important to your business because customers go there to search for and research products and services they are interested in.  When someone is searching for your industry, niche or business online, you want to rank as high as possible in Google’s search results.  Google loves blogs because they usually have more up to date information than a regular, static website.  Google knows that blogs are updated more frequently (ie, every day, several times a day or once a week).  Therefore, Google is more likely to return a blog higher in search results than a regular website.  Having a mom blog means you’ll get more traffic and customers to your blog via Google. That’s why you want to have a blog for your business instead of a regular website.  Know that if you don’t have a blog, you are already losing customers and money!

 

Are YOU Ready to Start Your Mom Blog?

I’m going to assume that if you are reading this far into this blog post, that you want to start a mom blog.  Great!  Let me help you get started.  i am here for you and that’s the purpose of this blog – to help mommy bloggers.  As a result, I have written a tutorial that gives step-by-step instructions on how to start a blog in 5 minutes.  Just think, right now, you are only 5 minutes away from having a blog.  Click HERE to get started.  I am excited for you.  Leave me a comment and tell me what your blog is gonna be about.

Toodles!

Dr. Marcella Wilson

starting a mom blog

Valentine’s Day Tips to Get More Readers (& Customers!) to Your Blog

valentine's day

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Valentine’s Day is right around the corner.  Love is in the air! Can you feel it? Are you ready for Valentine’s Day? It’s right around the corner so it’s time to get ready. But I’m not talking about buying flowers, chocolate or jewelry for your boo. Nope! I am talking about using Valentine’s Day to get more readers to your blog and even make a few sales. So depending on where you are in your blog and your business, here are a few love-inspired ideas that you can use.

If you already sell products and services on your blog, then read on…

Create a Gift List!  Since everyone is searching for the perfect Valentine gift, give your readers gift ideas featuring your products and services. Most people buy traditional Valentine’s Day gifts like candy but why not show them that your products and services can make their loved one happy too? They won’t know until you tell them, so show them and (hopefully) make the sale.

Package it Up!  You can even create special packages for the holiday that are only available for Valentine’s Day. Be clear about what products and/or services are being offered in the package and the pricing. If you can, offer several packages at different price points to attract a range of customers. If your products and services aren’t love-themed, try using red or pink packaging instead. I realize these ideas may take more than a week to implement, so be sure to give yourself enough time to give your products and services “the look of love”.

Gift Card, Anyone?  Another great option is to allow customers to buy your products and services as a gift to a loved one. This works for a wide range of products and services. And if all else fails, give your customers a coupon that can only be used on Valentine’s Day. The coupon code can be the word “LOVE” or another holiday-related term. If you have an email list, shoot them out a quick email Valentine’s Day morning letting them know about the special coupon code and see what happens. Hopefully, the sales will start rolling in.

Target Different audiences.  When we think of Valentine’s Day, we think of romantic love, right? And that’s what the holiday is all about. But other people in our life need love too. Show potential customers that your products and services will make great Valentine’s Day gifts for parents, children, co-workers, friends and even pets. Yes, people love their pets and treat them like family members, so why not?

If you are not at the point where you are selling products and services yet,

No worries. I still have some ways you can use Valentine’s Day to pull in more readers to your blog.

If your blog has nothing to do with love or Valentine’s Day, you can still use the holiday to get more readers. For example, if you blog about vintage Ford Mustangs, you can write a blog post called “10 Reasons to Love the Ford Mustang” or “5 Rom-Com Movies that Feature Ford Mustangs”. Take some time over the next few days to think about what you want to write about and try to come up with some cool ways to incorporate Valentine’s Day into your blog.

As a side note, I bought a bright red Ford Mustang when I finished my master’s degree. I sold it when I had my first child because I couldn’t fit my stroller in the trunk of the car. As you can see, I have never quite gotten over that.

It’s Valentine’s Day, spread love on social media

If you plan ahead, here are some lovely things you can do on Twitter, Facebook and Instagram.

Dr. Marcella Wilson on Valentine's Day

Create love-themed posts on social media the week leading up to Valentine’s Day. Now be sure to mix it up. Use quotes, funny memes, pictures and even videos hyping up to Valentine’s Day. You can use your posts to advertise Valentine’s Day specials that you are offering or to just send readers to your blog.

Create a Hashtag that brings awareness to Valentine’s Day but also promotes your blog. You can use your hashtag on Twitter and Instagram. But just remember that hashtags are not owned by anyone and can be used by anyone. So it is possible that someone else can use the hashtag you’re using for Valentine’s Day for a something totally different.

Photo Contest – If you are not selling anything, use your hashtag as a photo contest. The way it works is that readers can post pictures on their Instagram or Twitter account using your Valentine-themed hashtag. But only the best photos or top 10 winners will get retweeted on your Instagram or Twitter account. And you’ll be surprised. If you use this method, I bet you’ll get a lot more participation than you anticipate. People don’t always need the promise of winning something to get involved. Just giving someone the opportunity to be recognized and promoted is more than enough motivation for some people. Try it out and see how it works for you.

In closing, use one of these ideas to get your readers in the “mood for love” by showcasing your products and services or reading your blog. The key is to be creative and think outside the box. I know you can come up with something special, thoughtful and fun that your readers will just love.

In the comments, tell me which idea you are going to use this Valentine’s Day on your blog. Or tell me about an idea that I haven’t talked about.  I can’t wait to hear from you!

FREE Blog Training

Blogs are everywhere!  Every newspaper, magazine, organization, company, school, niche, hobby, public figure, etc. has a blog or blogs associated with it.  Statistics show that there are over 300 million blogs online and that number is increasing.

But why have blogging exploded?  Not only in journalism but also among women who run small businesses looking to “get out of the rat race” and obtain financial freedom?

Well, because blogging works!

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Just in the last decade, blogging has not only become a standard in journalism but also a super effective way for solo female entrepreneurs to work location-independent, do fulfilling work that they love and make money.  Lots of it.  That’s right, you can make massive amounts of money blogging.  There has never been a better time for you to get out there, get online and start blogging.

Now, you may be saying to yourself, my business, product or idea doesn’t lend itself to blogging.  You may sell tennis balls and think there is no reason for you to blog.  But, I am here to tell you otherwise.  Blogging is the single most effective way to turn a person just perusing your site into a customer.   Wanna know why?  Because a blog educates and informs its readers.  And when you educate and inform your reader about your ideas, products and services, they are more likely to buy from you.  Why?  Because you are showing your readers that you are an authority and expert on that topic.  Soon, they will come to trust your opinions and recommendations and ultimately become your customer.  So the next time you visit potterybarnkids.com to order something for your kids and you see a blog post about “How to Organize the Playroom“, you’ll know what they’re really doing.

But you’ve got to blog the right way.

And I’m here to help with that.  Check out my Blogging FAQs page to find out what exactly is a blog, the differences between a website and a blog and much more.  I offer some pretty cool eCourses on blogging.  But in the meantime, you can click on the links below to get FREE training on blogging.  And make sure you sign up for my email newsletter so you’ll be notified when I offer my next blogging eCourse.  Trust me, you don’t wanna miss it!

VIDEO TRAINING

7 Steps to Write Blog Posts that Sell

EBOOKS

Want to Create a Blog? Read This First! – A Beginners Guide on What to Do Before You Begin Blogging

CHEAT SHEETS

10 Ways to Turn Your Blog into a Bank

4 Tips to Help You Blog Consistently

10 Creative Blog Post Ideas that Attract Customers

Anatomy of a Blog Post

Goals: The One Thing You Must Do to Accomplish Them

goals: the one thing you must do to accomplish your goals this year

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January is the month that everyone is setting goals and making resolutions.   But excuse me.  I did not say, “Happy New Year!”  By now, I think everyone has gotten back to their normal routine.  Hopefully, you had a wonderful holiday season.  I did.  I have taken down all the Christmas decorations, my girls are back to school and I’m prepping for my Spring courses (I’m a professor, remember?)

I’m writing this because I, like you and so many others am looking at myself and figuring out what I want to do and be this year.  The New Year just naturally causes people to look back at the previous year and look ahead and plan for the new year.  Lots of people make resolutions to lose weight, start a business, quit smoking and all sorts of stuff.  Personally, I don’t make resolutions anymore because by January 17th – and most of the time, even sooner than that – I have given up and am back to eating ice cream daily and just resolve to accept the size of my thighs.  But this got me to thinking…  Why do I and so many others fail to accomplish their resolutions?  Why are goals so hard to achieve?

People come to me all the time wanting to me to help them achieve their dream of starting a blog for their business or grow their social media following.  They are so excited, serious and motivated when we first meet up.  But some people fall by the wayside, even before we get started or just when things are starting to take off.  Why is that?  Why are we like that?

The Reason We Fail to Reach Our Goals

I believe it is because we do not take action.  And if we do take action, we stop and do not repeat those actions that lead to progress over and over again until we reach our goal.  After all, it is so easy and comfortable to just keep doing what we are already going.  To get 100,000 or more Instagram followers and be considered a major influence, just doesn’t happen.  To get to the point where brands are paying you big bucks to post a picture of their product on your Instagram feed takes work.  A lot of work.  That just doesn’t happen overnight.  Even to get 1,000 like on your Facebook page takes determination, consistency and hard work.

goals

The #1 Thing You Need to Do to Achieve Your Goals

To reach those dreams and goals that God has planted in us takes time, work and action.  Specific actions on a daily basis that we do over and over again until we reach that goal.  And we can’t let “obstacles” stop us.  Like P. Diddy, Puff Daddy, Sean Combs (or whatever he is calling himself now) says in a lot of his songs, “Can’t stop, won’t stop”.  We must have that attitude in order to succeed.

Expect Difficulties

Actually, we shouldn’t be surprised when we hit roadblocks. We should expect them but not let them deter us from our path.  We should have the mindset that we are going to go around, though, over or under that obstacle to overcome it.  The key is to not to quit or let that obstacle stop you from achieving your goal.  This year, we got this.  Let’s do this!  #achieveyourdreamsin2017

Let Me Help You Achieve Your Goals and Dreams

I help people create their blogs and grow their social media followings (I specialize in Instagram and Facebook).  If you want to learn more and be inspired then join my tribe.  I would love to have you.  Sign up for my email list – and get a FREE cheat sheet, too!  It’s called “5 Rookie Mistakes Instaglammers make on Instagram”  Just click HERE.

BTW, in the comments below, let me know what you want to achieve this year.

 

 

 

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