Starting a Blog to Make Money or For Fun? I’m Here to Help

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So you’re interested in starting a blog, huh? Wanna learn how it can help you break into the career that you dream about?  Maybe you want to find out how it can build your business? Or you want to become the next great food, style, fitness or DIY blogger? Well, I’m not a genie with a crystal ball so I can’t predict your future. But I can tell you all of the wonderful and amazing things that have happened to me since starting a blog.

When I Started Blogging, Great Things Happened

Like me, I’m sure you are very busy and juggle many things in your professional and personal lives. I have been blogging off and on for about 5 years. When I started blogging, I wasn’t committed to it because I was still in grad school and having babies. Honestly, I really didn’t have time to focus on it. I was kinda doing it just because I thought it was fun. But then I had some life changes which prompted me to start blogging seriously. I began blogging with a purpose about 3 years ago. Once I got serious about blogging, amazing things began happening to me. Here are just a few of the wonderful opportunities I have experienced because of blogging:

Starting a Blog in 2 Quick Steps

If you are reading this blog post, I am going to assume that you are starting a blog for a specific purpose.  Maybe you want to attract more business to your physical store.  Or maybe you want to be a mommy blogger who earns thousands of dollars per month via your blog.  Whatever the case, it is important to know why you want to blog.  But, how to set up your blog and get it started?  Well, that’s a whole different story.  Many folks out there want to start a blog but they don’t know how to set one up or write a blog post.  Well, that’s where I come in.  It is my passion to help people start a blog and use it to build their business.  Starting a blog doesn’t have to be a chore or something to dread.  Let me help you.

Step 1 – Start Your Blog

So first things first, let’s get your blog up and running.  Lucky for you, I have written this tutorial about starting a blog.  It will show you how to get your own blog set up in just 5 minutes!  That’s right, just 5 minutes!  Click HERE to get started.  There is no need to be scared or intimidated about this.  I am here to help you and walk you through the process step by step.

Step 2 – Figure Out What to Blog About

Next, let’s figure out the topic of your blog.  If you already know what topic your blog cover, that’s great.  But if you are not exactly sure what to blog about, below is a list of the most popular blog topics on the Internet.

Now that list is great, but blogging will be hard for you if you write about health or relationships.  The topics in the above list are too broad.  Therefore, you must narrow down your topic and find a niche or aspect of your topic to write about on your blog.  Remember, I’m here to help so I’ve written tutorials to help you find your niche.  Check out “What to Blog About: How to Decide in 3 Easy Steps” and “What to Blog About: Make Money or Follow Your Heart?”

Need More Help?

If you finished steps one and two above, let me congratulate you.  The hardest part of making a decision to start a blog and setting it up is over.  But know that this is just the beginning.  You have a long, wonderful journey ahead of you full of blogging and building a profitable online business.  So, once again let me remind you that I am here to help.  I suggest signing up for my email newsletter.  It’s cool because every week, I send you helpful info on how to build your blog and your business.  I also update you on any blogging courses, webinars and other events I offer.  And you do not want to miss out on those.  Plus I will also send you my FREE eBook on blogging called “Want to Create a Blog? Read this First! A Beginners Guide on What to Do Before You Begin Blogging.”  Click HERE to enter your name and email address and I’ll send it right to your email inbox.

Oh, and don’t forget to leave me a comment letting me know your blog topic and the web address.  I’d love to check it out.

Cheers!

Dr. Marcella Wilson

4 Blogging Tips to Help you Blog Consistently

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As a mommy blogger, you’re always thinking about ways to improve your blog and online business.  I know I am!  We all know that blogging can improve your online business, however some may have issues blogging on a consistent basis. I too struggle with this.  Truth is, it’s hard to come up with relevant topics and post them regularly.  Or you may not like to write. Whatever the case, I have a few blogging tips that will help you blog consistently.

But first things first, do you have a blog?  Is it set up?  If not, great!  Let me help you get started.  I am here for you and that’s the purpose of this blog – to help mommy bloggers.  As a result, I have written a tutorial that gives step-by-step instructions on how to start a blog in 5 minutes.  Click HERE to get started.  I am excited for you.  Let’s do this together.  Okay, now back to the tips to help you blog consistently.

 

Download Cheat Sheet of “4 Blogging Tips to Help You Blog Consistently”

Why My Blogging Tips About Consistently are Uber Important

A blog is perceived as current when it has up-to-date blog posts. That sends a signal to readers that this blog has the latest information and is continuously updated. Don’t be fooled into thinking that people will just keep coming back to your blog if you don’t update it or the blog posts are old. A blog that hasn’t been updated sends out a signal to the reader:

    1. You don’t care about this topic
    2. You are not serious about your business
    3. You are not a professional in this industry

Perception is reality and to be perceived in the best light possible, blog consistently.  So here are my 4 most important blogging tips and tricks to help you do just that.

Blogging Tip #1 – Use an Editorial Calendar

I use WordPress for my blogging software. They have a great plug-in called Editorial Calendar that is free to download. This plug-in makes it easy to see when your posts are scheduled. The editorial calendar gives you an overview of your blog and when each post will be published. You can also drag and drop to move posts, edit posts right in the calendar, and manage your entire blog. It’s a must for every blogger.

Blogging Tip #2 – Write at Consistent Times

What I really mean is to write on a schedule, Treat it like a job. Get in the habit of blogging at the same time, on the same days. You may only blog once a week. That’s fine. But do it at the same time on the same day each week. Or you may write notes about your blog on the subway ride to work each morning. Whatever you do, be consistent and intentional about it.

Blogging Tip #3 – Keep a Document or Journal for Future Blog Post Ideas

If you are like me, you are not always going to have ideas of what to blog about when you sit down to write your blog. Inspiration for blog posts may come when you are at the gym, while you are grocery shopping or while you are watching television. You want to capture these ideas by having a central place where you record your future blog post ideas. It could be a word document, a voice memo, or a physical journal. Just have it ready and accessible so you can always refer back to this when you have no idea what to blog about.

Blogging Tip #4 – Don’t Blog All Willy-Nilly!  Have a Purpose

Have blog themes, series and related topics that you will blog about.  A good idea is to map out what you will be blogging about in the next months ahead.  I like to think about what I will blog about 6-8 weeks in advance.  It helps me plan my content better.  Holidays, new seasons and upcoming events are good times to think about and plan upcoming blog posts.  Lots of people also use the beginning of the year as a time to focus and think about the topics their blog will focus on in the coming year.

Download Cheat Sheet of “4 Blogging Tips to Help You Blog Consistently”

What blogging tips do you have that help you blog on a regular basis?  Which one of these 4 blogging tips will you use from now on?  Let me know in the comments below.

Toodles,

Dr. Marcella Wilson

What To Blog About? How to Decide in 3 Easy Steps

What to Blog About - Decide in 3 Easy Steps

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You know what question I get asked the most – what should I blog about?  And you know what I answer?  I usually say, “I don’t know.  What do YOU want to blog about?”  I can’t tell a person what to blog about.  As a mommy blogger, you must decide what you are going to blog about.  I believe this is the most important thing you need to decide as a blogger.  It will also have a huge impact your blog experience.  So, if you are unsure and don’t know how to decide on a blog topic, here are 3 simple steps to help you figure out what to blog about.

But let’s not put the cart before the horse.  Before we can begin blogging, we have to get a blog.  Do you have a blog?  Is it set up?  If not, great!  Let me help you get started.  i am here for you and that’s the purpose of this blog – to help mommy bloggers.  As a result, I have written a tutorial that gives step-by-step instructions on how to start a blog in 5 minutes.  Click HERE to get started.  I am excited for you.  Let’s do this together.  Okay, now let’s get back to what to blog about.

Step 1 – Get a Topic

Let me ask you a question?  What topic will you focus on writing about?  I suggest blogging about ONE thing.  I understand that everyone has various interests, passions and hobbies.  But your blog should be focused and concise on one topic.  It’s okay to have several blogs.  Lots of people do this.  What you don’t want to have is a blog that is talking about a lot of topics, confusing and all over the place.  So what I want you to do is think about what you ultimately want to do or what you want to use blogging for.

Step 2 – Find Your Niche

What is a niche?  The definition of niche is “a distinct segment in the market”. Notice the word distinct in the definition.  So, take a market, field, interest, passion or hobby you have and find a distinct segment of it.  That’s a niche.  Let’s take cars for example.  If you want to blog about cars, that’s great.  But the topic of cars is very broad.  It would be wise to decide what segment of cars to blog about.  You could blog about Ford Mustangs or futuristic concept cars.  Or you could blog about electric cars or car crash testing and safety issues.  Do you see where I am going?  For your blog, you need to focus narrowly on that one topic and use blogging to become an expert or leader in that topic.

Step 3 – Set a Goal

Let’s just take a minute and think about your goals.  I’m going to make some assumptions that since you are reading this blog post, you want to use blogging to establish your blog and business.  Therefore, you need to be focused on one, specific topic.  You want to have a well-read blog or become an authority on a certain topic or in a particular industry.  In order to do this, you must stay on topic – one topic.

What to Blog About: A Case Study

I’m going to use one of my previous workshop attendees as an example.  Ted (not his real name) worked at a local news station covering sports in the Philadelphia area.  He had dreams of becoming a sports commentator working the sidelines of professional games for national news or sports cable channels.  He also wanted to give commentary on pre-game shows.  Ted wanted to start a blog to take his local sports broadcast career to a national level.  He wanted my advice on how to improve his blog and how blogging could help raise his profile.  When I took a look at his blog, he was blogging about everything – local sports, professional sports, high school athletes, college games and more.  It was also taking a toll on him because Ted felt he had to give his opinion on every big sports story that came out so he appeared to be abreast and current on all the latest sports stories.  I advised him to blog about one specific sport on one specific level.  I told him, if you are most passionate about college football, then blog about that.  If major league baseball was his thing, then that’s what he should focus on.  As it turns out, he loves professional football.  So I told him to blog only about that.

Ted contacted me several months after the workshop and told me that blogging has become a joy.  No longer was he spending hours blogging about every sports story.   Now, he focused on the one thing he was passionate about – professional football.  As a result, Ted’s readership increased dramatically and he is well on his way to becoming a sought after, respected NFL sports blogger.

Final Thoughts

If I can take you back to my graduate education, here is what you do to get a doctorate – you focus broadly on one narrow topic.  Does that make sense?   To put it differently, when I was writing my dissertation, I was basically writing a lot about one, small aspect of a research topic.  That’s what you want to do in your blog.  Take one topic and only focus on that.  That way, your readers will know exactly what your blog is about and you will know exactly the one thing that your blog is about.

If you are reading this and your blog is not up yet, no worries.  Lucky for you, I have written this tutorial about starting a blog.  It will show you how to get your own blog set up in just 5 minutes!  That’s right, just 5 minutes!  Click HERE to get started.  There is no need to be scared or intimidated about this.  I am here to help you and walk you through the process step by step.

What is Your Blog About?

So, in the comments section, let me know some things.  Have you figured out what to blog about?  What is your blog topic or niche?  Why do you want to blog?  What is the niche you blog about?  What is the goal your blog could help you achieve?  Lemme know…

Toodles,

Dr. Marcella Wilson

Blog More: 5 Ways Watching TV can Help

productivity blogging tips

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In last week’s post, I gave 4 tips on how we, as mommy bloggers with busy schedules, can find more time to blog, be productive and work on our business.  A few of you got back to me and said that watching a lot of television cuts into their time to work on their blog and business.   I completely understand the lure of the television and the power it has over us.  Some of my clients really struggle with it.  It has all the shows and movies you want to see at the click of a button.  And with television, FOMO (Fear of Missing Out) is real and there is so much good stuff on every day.  What’s a girl to do?

Now, I rarely turn on the TV during the day, but that was not always the case.  When I was writing my dissertation, I just could not turn off the television.  It was my escape from all the hard work I was doing.

Bad thing was that I was spending so much time watching “The Young and the Restless” and reality TV that I was barely getting any work done on my dissertation.  So much so that my research advisor voiced his concern to me about my lack of progress.  That was a turning point for me and I knew I had to get help or this whole PhD thing wouldn’t turn out so well.

So I enlisted the help of a mentor to get me back on track.  With the help of my mentor, I was able to rein in my TV watching and finish my dissertation.  Yay!  But what I learned about being productive and still watching television applies to anyone trying to complete tasks, get work done or reach goals.  And now, I want to pass those tips on to you so you can use them to be more prolific and profitable on your blog or business.

But before I pass on those tips, do you have a blog yet?  If not, don’t despair.  I am here to help you though the whole process.  In just 5 minutes you can get your blog up and running.  Check out this blog post where I give step-by-step tutorial on how to start a blog.  The instructions are clear and easy to follow.  So get started on your dream today by clicking HERE to start your blog.

Dr. Marcella Wilson gives blog tips to female entreprenuers

About to watch a really good show on Netflix called “Marcella”. Great name for a show, by the way!

Need to blog and work on your business but can’t turn off the TV, here’s a few tips:

PRODUCTIVITY TIP #1: TiVo it!

The greatest invention after the television is TiVo.  If you have to work on your business, TiVo what you really want to see or don’t want to miss on television.  Buy it.  It is worth the investment.

PRODUCTIVITY TIP #2: Be Patient

If you forgot to TiVo it, it will probably come on again.

PRODUCTIVITY TIP #3: Get Netflix, Hulu or Amazon Prime

Or purchase some other streaming service that lets you watch television on demand. So when you have a free hour, watch the show you really want to on demand.

PRODUCTIVITY TIP #4: Watch Your Favorite Shows While You Work Out

I do this religiously.  When I’m doing my cardio, I’m not listening to music.  No way!  I’m watching Netflix.  Depending on how long you work out, t’s a great way to get in anywhere from 30 minutes to an hour of  (guilt-free!) TV watching.

PRODUCTIVITY TIP #5: Work During Commercial Breaks

Here’s a trick I used in graduate school when I really wanted to watch something but had a ton of work to do. Watch it live when it comes on but work only during the commercial breaks.  Or watch it on TiVo but don’t fast forward through the commercial breaks.  This only works for shows and movies that have commercials.  Honestly, I probably write most of my blog posts during commercial breaks.  Try it.  You will be amazed at how much work you get done.

What are some tips that you use to keep your TV watching time in check?  Do you struggle with watching too much television?  Is it affecting your work time?  If so let me know in the comments.  Also, let me know your tips and tricks on how to be more effective at getting work done during the day.

Toodles,

Dr. Marcella Wilson

3 Reasons Why You Should Start a Mom Blog

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Never in a million years did I think I would be a stay-at-home mom of three amazing girls or run a mom blog.  But here I am doing both and I love it!  I wouldn’t trade my life for the world!  We all know how one becomes a mom (ha ha ha) , but let me share with you my journey of starting a mom blog.  And I’ll also show why YOU should become a mommy blogger.

After finishing up my doctorate (which was a grueling process) and having my first child, my hubby and I wanted to have another baby.  We didn’t see the point in me getting a full-time job. Plus, I wasn’t ready to put my baby in daycare all day.  As fate would have it, I did get pregnant again, with not one but two babies! Yes, we were having twins. Fortunately, I got offered a job teaching graduate courses online. I was ecstatic. I could work and stay at home taking care of my children.  But as I get into more about my personal experience starting a mom blog, I will also give you 3 reasons why you should start a mom blog too.

Start a Mom Blog

1. To Stay Current in Your Field, Niche or Industry

My online teaching job was great but it wasn’t full-time. The tenured professors at my university were the only ones that received a full-time salary. I only taught one or two classes a semester. I was worried because I knew that eventually I would go back to work full time. My goal was always to become a computer science professor. However, professor jobs are really hard to come by mainly because there are a limited number of professors in each department. In addition, if a professor is granted tenure he or she can stay at that university until they retire. So you can imagine that the competition for professor jobs is fierce. Moreover, offers for tenured professor jobs normally go to those individuals that are making a big impact in their area of research. Eventually, I wanted a job as a professor but honestly didn’t know if it could become a reality.  At that time, I didn’t realize how blogging could benefit me.  But I was about to find out.

Since I was home with my children, I felt that there wasn’t much I could do to stay current in the field of technology. I felt out of the loop because I wasn’t working day in and day out in my industry. Now, don’t get me wrong, I was happy and blessed to stay at home with my babies. I was also fortunate to be able to work out of my house. However, I knew that once I started job-hunting, my resume would not be as strong as someone who worked full-time at a tech company or a university. I needed a way to stay current. I needed an edge. Then one day it came to me.

One day, I was watching an entertainment show and they were talking about fashion week in New York City.  During fashion week, the media is always focused on the celebs sitting in front rows of fashion shows.  But this show focused on how fashion bloggers were sitting front row at all the shows and how their blogs were impacting the fashion industry. Right then and there, a light bulb went off in my head. These fashion blogs were started by people who love and have an interest in fashion. But for some reason or another, they were not able to land a coveted job in fashion. Therefore, they started blogging about fashion to give their opinion on new trends, up and coming fashion models and industry gossip. Many of these fashion bloggers gained huge followings and became experts in the fashion industry. Overnight, fashion bloggers had become the hottest fashion stars.

Right then and there, I decided that I too would use blogging as a way to stay current in my industry.  And the very next day, this blog, marcellawilson.com was born.  But more importantly, I wanted to use blogging as a way to stay current in the technology industry.  Even though I was changing diapers and making bottles during most of the day, I needed a way to stay viable in my industry.  And in the ever-changing job market, it’s important to stay marketable.  As a result, I set out to learn more about how blogging could keep me viable in my industry.

2. Earn Income

But I began to notice something else about these bloggers.  I began to notice that bloggers were getting work. Like real paid jobs. I was really interested then.  I began to look around and saw that bloggers in all types of fields, niches and industries were everywhere!  When I read a magazine, bloggers were writing the editorials. I saw bloggers in commercials and advertisements promoting brands. I turned on my favorite news and talk shows only to see them discussing the seasons latest news and trends. I also saw them as judges on reality competition shows. I was like, what! All this from blogging? I thought to myself, how can I be down with this!?!

Because let’s be honest, it’s expensive raising kids, right?  Formula, pull-ups, gymnastics and shoes ain’t cheap.  Can I get a witness?  The harsh reality was that my household was going from 2 full-time incomes to 1 full-time income and some change.  My husband was not worried but that was kinda scary to me.  So, I really wanted to get this blogging stuff down so I could contribute to the household income.  Is that your reason for starting a mom blog?

Now, of course, I had an advantage because my educational background is in computer science and my graduate research focused on online social networks. Thus, I was familiar with the technical aspect of blogging. However, my education did not focus on blogging as a way to build income or grow a business.  I had no idea how to do that.  So, I set out to learn more about how blogging could build a business and increase my income.   As a result, I spend about two years studying online marketing and business.  I was really trying to figure out how to build an online business and make money online.  Now, I didn’t plan on spending two years learning all of this.  I was hoping to start blogging and in a month or so, watch the money pour in.  But it just doesn’t happen that way. These past few years have been filled with lots of trial and error with up and downs about blogging and business.  But I learned a lot, didn’t give up and am ready to share my knowledge with you.

3. Every Business Needs a Blog

Let me also just say that if you have (or want to have) a business and don’t have a blog you’re already losing money. Why? A study by the Pew Internet & American Life Project found that over 80% of Americans “look for information online first about a service or product they are thinking of buying.”   If you are not online, you cannot be found by these potential customers. Therefore, you are missing out on money that you could be making.   Go where your customers are. Since most people start looking for products and services online, then you need to be online.   Period.

But you might be thinking, okay, well I’ll just get a regular website.  I don’t really have to blog, do I?  Yes, you do and here’s why.  There are 2 types of websites: dynamic and static web sites.  A static web site is one that rarely or never changes.  Google.com is a good example of a static web site.  It always looks the same, maybe with an image change above the search box.  But when you go to Google.com, it basically looks exactly the same.  However, a dynamic web site changes or is updated on a regular basis.  A blog is a dynamic website.  A good example of this is The New York Post online site.  It is a blog and it’s dynamic because new stories and images are added daily.   Each day, the New York Post is completely different.  But what does static and dynamic websites have to do with your business?  Ahhh, just read on…

The #1 Reason Why You Should Start a Mom Blog Today

Google is important to your business because customers go there to search for and research products and services they are interested in.  When someone is searching for your industry, niche or business online, you want to rank as high as possible in Google’s search results.  Google loves blogs because they usually have more up to date information than a regular, static website.  Google knows that blogs are updated more frequently (ie, every day, several times a day or once a week).  Therefore, Google is more likely to return a blog higher in search results than a regular website.  Having a mom blog means you’ll get more traffic and customers to your blog via Google. That’s why you want to have a blog for your business instead of a regular website.  Know that if you don’t have a blog, you are already losing customers and money!

Are YOU Ready to Start Your Mom Blog?

I’m going to assume that if you are reading this far into this blog post, that you want to start a mom blog.  Great!  Let me help you get started.  i am here for you and that’s the purpose of this blog – to help mommy bloggers.  As a result, I have written a tutorial that gives step-by-step instructions on how to start a blog in 5 minutes.  Just think, right now, you are only 5 minutes away from having a blog.  Click HERE to get started.  I am excited for you.  Leave me a comment and tell me what your blog is gonna be about.

Toodles!

Dr. Marcella Wilson

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