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Never in a million years did I think I would be a stay-at-home mom of three amazing girls or run a mom blog. But here I am doing both and I love it! I wouldn’t trade my life for the world! We all know how one becomes a mom (ha ha ha) , but let me share with you my journey of starting a mom blog. And I’ll also show why YOU should become a mommy blogger.
After finishing up my doctorate (which was a grueling process) and having my first child, my hubby and I wanted to have another baby. We didn’t see the point in me getting a full-time job. Plus, I wasn’t ready to put my baby in daycare all day. As fate would have it, I did get pregnant again, with not one but two babies! Yes, we were having twins. Fortunately, I got offered a job teaching graduate courses online. I was ecstatic. I could work and stay at home taking care of my children. But as I get into more about my personal experience starting a mom blog, I will also give you 3 reasons why you should start a mom blog too.
1. To Stay Current in Your Field, Niche or Industry
My online teaching job was great but it wasn’t full-time. The tenured professors at my university were the only ones that received a full-time salary. I only taught one or two classes a semester. I was worried because I knew that eventually I would go back to work full time. My goal was always to become a computer science professor. However, professor jobs are really hard to come by mainly because there are a limited number of professors in each department. In addition, if a professor is granted tenure he or she can stay at that university until they retire. So you can imagine that the competition for professor jobs is fierce. Moreover, offers for tenured professor jobs normally go to those individuals that are making a big impact in their area of research. Eventually, I wanted a job as a professor but honestly didn’t know if it could become a reality. At that time, I didn’t realize how blogging could benefit me. But I was about to find out.
Since I was home with my children, I felt that there wasn’t much I could do to stay current in the field of technology. I felt out of the loop because I wasn’t working day in and day out in my industry. Now, don’t get me wrong, I was happy and blessed to stay at home with my babies. I was also fortunate to be able to work out of my house. However, I knew that once I started job-hunting, my resume would not be as strong as someone who worked full-time at a tech company or a university. I needed a way to stay current. I needed an edge. Then one day it came to me.
One day, I was watching an entertainment show and they were talking about fashion week in New York City. During fashion week, the media is always focused on the celebs sitting in front rows of fashion shows. But this show focused on how fashion bloggers were sitting front row at all the shows and how their blogs were impacting the fashion industry. Right then and there, a light bulb went off in my head. These fashion blogs were started by people who love and have an interest in fashion. But for some reason or another, they were not able to land a coveted job in fashion. Therefore, they started blogging about fashion to give their opinion on new trends, up and coming fashion models and industry gossip. Many of these fashion bloggers gained huge followings and became experts in the fashion industry. Overnight, fashion bloggers had become the hottest fashion stars.
Right then and there, I decided that I too would use blogging as a way to stay current in my industry. And the very next day, this blog, marcellawilson.com was born. But more importantly, I wanted to use blogging as a way to stay current in the technology industry. Even though I was changing diapers and making bottles during most of the day, I needed a way to stay viable in my industry. And in the ever-changing job market, it’s important to stay marketable. As a result, I set out to learn more about how blogging could keep me viable in my industry.
2. Earn Income
But I began to notice something else about these bloggers. I began to notice that bloggers were getting work. Like real paid jobs. I was really interested then. I began to look around and saw that bloggers in all types of fields, niches and industries were everywhere! When I read a magazine, bloggers were writing the editorials. I saw bloggers in commercials and advertisements promoting brands. I turned on my favorite news and talk shows only to see them discussing the seasons latest news and trends. I also saw them as judges on reality competition shows. I was like, what! All this from blogging? I thought to myself, how can I be down with this!?!
Because let’s be honest, it’s expensive raising kids, right? Formula, pull-ups, gymnastics and shoes ain’t cheap. Can I get a witness? The harsh reality was that my household was going from 2 full-time incomes to 1 full-time income and some change. My husband was not worried but that was kinda scary to me. So, I really wanted to get this blogging stuff down so I could contribute to the household income. Is that your reason for starting a mom blog?
Now, of course, I had an advantage because my educational background is in computer science and my graduate research focused on online social networks. Thus, I was familiar with the technical aspect of blogging. However, my education did not focus on blogging as a way to build income or grow a business. I had no idea how to do that. So, I set out to learn more about how blogging could build a business and increase my income. As a result, I spend about two years studying online marketing and business. I was really trying to figure out how to build an online business and make money online. Now, I didn’t plan on spending two years learning all of this. I was hoping to start blogging and in a month or so, watch the money pour in. But it just doesn’t happen that way. These past few years have been filled with lots of trial and error with up and downs about blogging and business. But I learned a lot, didn’t give up and am ready to share my knowledge with you.
3. Every Business Needs a Blog
Let me also just say that if you have (or want to have) a business and don’t have a blog you’re already losing money. Why? A study by the Pew Internet & American Life Project found that over 80% of Americans “look for information online first about a service or product they are thinking of buying.” If you are not online, you cannot be found by these potential customers. Therefore, you are missing out on money that you could be making. Go where your customers are. Since most people start looking for products and services online, then you need to be online. Period.
But you might be thinking, okay, well I’ll just get a regular website. I don’t really have to blog, do I? Yes, you do and here’s why. There are 2 types of websites: dynamic and static web sites. A static web site is one that rarely or never changes. Google.com is a good example of a static web site. It always looks the same, maybe with an image change above the search box. But when you go to Google.com, it basically looks exactly the same. However, a dynamic web site changes or is updated on a regular basis. A blog is a dynamic website. A good example of this is The New York Post online site. It is a blog and it’s dynamic because new stories and images are added daily. Each day, the New York Post is completely different. But what does static and dynamic websites have to do with your business? Ahhh, just read on…
The #1 Reason Why You Should Start a Mom Blog Today
Google is important to your business because customers go there to search for and research products and services they are interested in. When someone is searching for your industry, niche or business online, you want to rank as high as possible in Google’s search results. Google loves blogs because they usually have more up to date information than a regular, static website. Google knows that blogs are updated more frequently (ie, every day, several times a day or once a week). Therefore, Google is more likely to return a blog higher in search results than a regular website. Having a mom blog means you’ll get more traffic and customers to your blog via Google. That’s why you want to have a blog for your business instead of a regular website. Know that if you don’t have a blog, you are already losing customers and money!