Don’t have time to read about how I used Tailwind to increase my sales by 1000% ? PIN IT for later! **This blog post contains affiliate links. I may receive commissions for purchases made through links in this post. I only recommend products that I believe in and/or use personally.**
In this blog post, I’ll share how I used Pinterest to increase my blog traffic which resulted in an increase of over 1000% in sales during the first 6 months of this year. I will also show you how including Pinterest pins in my blog posts combined with using Tailwind helped make all of this possible. If you’re a mommy blogger, have an Etsy store or someone trying to make a buck online, then this post is for you.
I blogged for YEARS without making a cent. But it’s worth noting that I wasn’t serious about blogging when I first started. I was just kinda doing it for fun. So I really wasn’t focused on making money. At the time, my twins were still babies and I was too overwhelmed with caring for them and a toddler to be a consistent blogger or figure out this whole making money online thang!
But my goals changed after life calmed down a bit. I learned that you could make a full time income blogging and I really wanted to make that happen. So, once my twins started sleeping through the night, I got serious about blogging to earn income. But the road to making money blogging wasn’t an easy one….
I continued to blog for months and months on end but still was unable to generate income. I was frustrated and at my wit’s end trying to figure out how to make money blogging. I didn’t know what to do. But after a quick scan of my Google Analytics, I realized that no one was coming to my blog. I knew that in order to make money, I had to first get people to my blog. I had heard a few times that Pinterest was good for getting traffic to blogs. So I decided to look into using Pinterest as a way to send more traffic to my blog and ultimately make sales.
My Pinterest Strategy
I gotta admit, I was intrigued to find out how Pinterest could boost my traffic and sales because I just thought it was a place for crafty moms to post images of their creations. I didn’t get how pinning images to boards could help my blog with sales but I was eager to find out. So I took some time out to learn how to use Pinterest for my business. It took me a minute to figure things out, but once I did, I created a successful formula that results in bringing in tons of traffic and sales to my blog. So without any further adieu, here it is.
1. Create a WordPress blog post
The first thing I do is create a blog post for my readers. Now, this content should be something that will help, educate, entertain or inform your target audience. This will be different for every blogger but the key is to write a blog post on a topic that your readers will be dying to read. I use WordPress blogging software for my blog and am very happy with it. If you need any help with how to create a WordPress blog post, check out my blog post where I give you step-by-step instructions on how to do it.
2. Create a blog post image that doubles as a Pinterest pin
I believe that each blog post should have some type of media in it – an image, video, infographic or something to that effect. This is super-important because your readers don’t want to read blocks and blocks of text. Adding an image or video will break up the text and beautify the blog post. I create an image using the same dimensions as a Pinterest pin for each blog post. Yes, creating videos and infographics also generate great results and interaction, but it takes more time for me to create. I can crank out a Pinterest pin/blog post image in 10-15 minutes in Canva. And I don’t know about you, but I’m always pressed for time. But the real reason I create images over videos and other forms of media? Well, keep reading…
3. Post my blog post image to Pinterest
The reason I create a blog image/Pinterest pin for each blog post is because I (and my readers!) can pin that blog post image to Pinterest. Once that blog post image/pin is on Pinterest, I know that tons of traffic – and sales – will follow. So here’s how I do it.
Once I publish my blog post that contains the image that doubles as a Pinterest pin, I click the “Save” button.
But in order to use this “Save” button, you have to first install the “Pinterest Pin it Button on Image Hover and Post” plugin on your WordPress blog. Click HERE to download the plugin.
When you click “Save”, another window should pop up that lets you pin your blog post image to the Pinterest board of your choice. That’s it! Pretty easy, right?
My Pinterest Problem
Once I figured out how to do that, I saw that my traffic and sales began to climb. I got excited and started pinning my blog post images all day every day on Pinterest. But I faced a real dilemma. I quickly realized that I couldn’t spend hours on Pinterest every day pinning. However, I needed to pin throughout the day, every day on Pinterest in order to keep traffic flowing to my blog. That constant flow of traffic resulted in more sales. So what’s a girl to do? What if I went on vacation or something and forgot to pin? I needed help.
I did some research and discovered that Tailwind could automate the pinning for me. So what does that really mean? I can schedule the dates and times I want to pin an image to Pinterest in advance. But that’s not all. Once I sign up for Tailwind and upload my Pinterest profile, they’ll analyze it for me and come up with a personalized schedule that suggests the best times to pin each day. It’s called SmartSchedule (see the image below). So every time I schedule a pin in Tailwind using SmartSchedule, I know that more of my followers will see it and its more likely to get repinned. Yay! The wonderful thing about all of this is that I don’t have to be on Pinterest at all hours of the day because Tailwind pins my images that I have scheduled in advance. Tailwind gave me my life back!
My Revamped Tailwind – Pinterest Strategy
So now let me show you how I pin my blog images to Pinterest using Tailwind.
1. Follow steps 1-2 in the above Pinterest Strategy
I think this step is self explanatory.
2. Revise Step 3 in the above Pinterest Strategy
When you get to step 3, you’ll see something a little different when you click the “Save” button to pin your image to Pinterest. You’ll see Tailwind’s “schedule” button. Click this and another window will pop up that lets you schedule your pin in advance on Pinterest.
3. Use Tailwind’s SmartSchedule and intervals to schedule your pins
Let’s assume I have 10 boards on your Pinterest profile and am a member of 10 group boards. I want to pin my blog image to Pinterest, but I don’t want to pin it to all 20 boards on the same day. Here is where the SmartSchedule and intervals come in handy.
Click inside the text box where you see the “Type a Board Name” text. Enter in all the names of the boards you want to pin your image to.
Once all of the boards are added, click the “use interval” button and set the “Min. time between each pin” to 1d. (1 day). Then, click the green “Set Interval” button. You should see a schedule preview of the days and time your pin will be pinned to Pinterest. This is amazing because Pinterest will post that pin once a day – to a different board each day – at the best possible time of day to get more repins and engagement.
Next, click the green “Schedule Now” button in the top, right corner of the screen.
4. Repeat Steps 1 – 3
Do this for each pin you have on your blog and watch the traffic and sales roll in!
But Tailwind is awesome for so many reasons. Because not only does Tailwind automate pinning for you with the help of intervals and its SmartSchedule, they also track all sorts of helpful statistics about my Pinterest account. I can track which pins are getting repinned the most, which boards are gaining the most followers, how engaged my followers are, how many Pinterest followers I am gaining each day and so much more. Tailwind makes it easy to see which pins and boards are working and which ones are not.
And all this scheduling on Tailwind doesn’t take a lot of time to do. I normally block out about 2 hours at the beginning of each month to schedule my pins. That’s right, I can schedule a whole month of pins in just a few hours. Now I will go into Pinterest every day and manually pin one or two pins a day. But for the most part, I am hands off with Pinterest because Tailwind is doing all the pinning for me. This allows me more time to focus on other areas of my business and spend more time with my family.
The Results Are In!
So now you know my Pinterest pinning strategy and that Tailwind is the reason why it works so well. But what about the results? Well, let me break it down for you. After using Tailwind on my Pinterest account, not only did my blog traffic explode but my sales increased over 1000%. To break it down even further, during the last 6 months of 2017, I averaged $25 a month in sales.
But for the first 6 months of 2018, I averaged $285 a month in sales! Now, I know that $285 a month may not seem like a lot to some because there are some bloggers out there making tens of thousands of dollars each month. But I am new to this blogging for money game and I am encouraged that my income is increasing. Cuz let’s be honest, $285 each month can cover a car payment, electric bill, dance lessons for my girls or something like that, right? I am also excited that I am learning the formula and tools (Tailwind!) on how to make sales via my blog.
So, for the last 6 months of this year, my goal is to boost my income to average $500 a month in sales. And I know that by using Tailwind for my Pinterest account, I can do it.
The Proof is the Truth
In general, using Pinterest is a great way to get traffic to your blog. As you can see from the chart below, 80% of my blog traffic comes from Pinterest.
I post regularly on all my social media channels – Facebook, Instagram, and Twitter. However, 99% of all the traffic to my blog from my social media accounts comes from Pinterest. And overall, Pinterest doubled the traffic to my blog. Isn’t that crazy?! But I know I would not have been able to get those amazing results if I had no used Tailwind to automate my Pinterest pinning.
So in summary, Pinterest exploded my blog traffic which resulted in an 1000+% increase in sales. I achieved this by creating blog posts on topics that my readers love. Each blog post contains an image that doubles as a Pinterest pin. Then using Tailwind, I schedule that blog post pin on Pinterest. I spend 2 hours once a month scheduling all of my blog post images on Pinterest via Tailwind. And as a result, I am making money blogging. If I can find 2 hours once a month to generate extra income for my family, I know you can do it too.
Tailwind is a service that I pay for. However, I was able to try it out for free to see how it worked and if I liked them before I decided to pay for their service. If you would like to try Tailwind for yourself, you can click on the link below to activate your free trial. I do want to disclose that the link is an affiliate links and if you do decide to pay for Tailwind, I may receive a small percentage of the transaction. But it doesn’t cost you anything extra if you use the service.
Tailwind – This free trial has no time limit. You can schedule up to 100 pins on Pinterest. So, you’ve got nothing to lose! Sign up today and start making sales!
Do You Have a Blog?
But let me ask you something. Do you have a blog? If you don’t have a blog and you’ve read this far down in my blog post, I’ve got a sneaky suspicion that you may be interested in blogging too. Is that correct? Have you been going back and forth for months (or maybe even years!), debating on whether or not to start a blog? If you are interested in getting a blog started. I can help you do it quickly and cheaply. I have created a step-by-step tutorial on how to set up a WordPress blog in about 5 minutes. And for a limited time, you can get web hosting service from Blue Host for as low as $3.95 a month, which is ridiculously cheap. As an added bonus, you’ll get a free domain name ($15 value) through my Blue Host link if you purchase at least one year of web hosting service. Click HERE to get started.
Or you can join my FREE CHALLENGE: Start a Blog in 7 Days . It’s great because over 7 days, you’ll learn how figure out what to blog about, come up with income opportunities for your blog and learn how to write your blog content. And it’s free! So what have you got to lose? Nothing, cuz it’s FREE! So click HERE to sign up today or fill out the form below.
Don’t forget to leave me a comment and let me know if you use Pinterest to make sales.
Dr. Marcella Wilson
P.S. – I have achieved all the results discussed in this blog post by using Tailwind to automate my PInterest pinning. However, I can’t guarantee that you’ll have the same results. To understand what to expect, click here to learn the Typical Results of Tailwind for Pinterest Members.