Jan

6

The Anatomy of a Blog Post

Anatomy of a Blog Post

Blogging is an important part of your business.  It helps build an audience, creates trust and loyalty with readers and generates customers.  Many people know that they should blog.  However, many people don’t know how to blog.  More specifically, they struggle with how to write a blog post.  So, for that reason, I’ve created a guide on how to create blog posts.

Download the “Anatomy of a Blog Post” Cheat Sheet

In this blog post, I’ll be referring a lot to the Blog Post Blueprint.  It is a cheat sheet I have previously created to specifically generate income from your blog posts.  Okay, so let’s get started on how to write that blog post.  First up, each blog post must consist of 3 distinct parts.  The three parts are the title, the image or video and the body of the blog post.  Let’s delve deeper into the three parts of a blog post.

  1. TITLE
  2. Every blog post must have a title.  However, it is important to have a catchy title that will grab the attention of readers.  And as I discussed in the Blog Post Blueprint, make sure your title contains keywords that are popular in Google so people who are searching for your blog topic or your products and services can find your blog easily.

  3. IMAGE or VIDEO
  4. Your blog post should have an image or video after the title and before the body of the post. A big reason to do this is because it breaks up the text and makes your blog post easier to read.  It makes it prettier and more appealing to the readers.  Now, you don’t have to have an image or video, but I feel that it will enhance your blog post.

    If you are not able to create your own photos, there are many free resources on the Internet from sites like foter.com and freedigitalphotos.net.  And remember, all social media images are free for you to use.  Just make sure that you credit where you got the image from.

    YouTube is a great resource for free videos if you are not creating your own video content.  Also, per the Blog Post Blueprint be sure to add the appropriate tags and keywords to the image or video when embedding it into your blog post.  This will help your blog post be more searchable in Google.

  5. BODY
  6. The body is the most important part of the blog post.  It is here that you educate or inform your reader and encourage them to take action.  The body consists of the following three sections: the introduction, the meat and the closing.  Let’s get into detail about these three sections.

    Introduction

    I suggest that your first paragraph introduce your blog post topic or issue your post is discussing.  This should not take more than 1-2 sentences.  I also suggest finding another blog or article that discusses or supports what your blog post is about.  And have a link to that in the introduction of your blog post.  You can also link to another page on your blog.  Per the Blog Post Blueprint, linking to other blogs is a great way to increase traffic to your blog and rank higher in Google.

    The Meat

    The next 1-2 paragraphs is the meat of your blog post.  Here is where you solve the problem you introduced in the first paragraph, make your case, rant or describe the issue or educate and inform your reader.  Now, I really want you to explain yourself here and defend your issue.  Don’t try to skimp or shortcut here.  Thoroughly present your case and back it up with several points, theories or explanations.  However, don’t get too lengthy.  Your blog post should be no more than 700 words.  Also, try to add lists or bullet points in this section.  Many people are busy and will skim your blog post to see if they want to take the time to read it.  If you have lists or bullet points, it will definitely draw more readers.

    The Closing

    The last section of the body is the closing.  The closing must have three distinct parts to build trust in the reader and convert them to a loyal follower and/or customer.

    First, you need to solve or sum up the problems or issues you introduced in the first paragraph.  It does no good to introduce a problem or issue if you don’t solve it or give some remedy to the issue.  Next, prompt your reader to take some type of action.  It be as simple as saying “If you like what you read in this blog post, sign up for my weekly email newsletter for more.”

    Here are some call to actions that you can put at the end of your blog post:

    • Email newsletter signup
    • Attend webinar
    • Download free eBook, white paper or report
    • Buy product or service
    • Download free coupon or discount code
    • Follow on Twitter, Facebook or Instagram
    • Fill out a survey

    The goal is to get your reader to take some type of action that will result in them purchasing your product or service or getting their email address.

    I think it’s great to interact with your readers.  That is the quickest way to build a following.  So, the last thing you need to do is ask the reader a question related to the blog post and have them leave the answer in the comment section.  Per the Blog Post Blueprint, I recommend using Facebook comments.  Why?  Because those comments can be seen in the Facebook timeline of the reader that posted the comment.  The average person have 250 friends on their Facebook account.  So, many of the readers friends can potentially read your blog post and comments.  It is a great way to get more readers to your blog post via Facebook.  And I always think it’s a good idea to close your blog post by thanking your reader for taking the time to read your blog post.

So that’s it – the anatomy of a blog post.  If you want a quick handy cheat sheet of this, click HERE to download a PDF.  But don’t leave without telling me what your blog is about and leave a link to your next blog post that uses the anatomy of a blog post rules in the comments.  Thanks for reading this and have a bloggy day.

Download the “Anatomy of a Blog Post” Cheat Sheet

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Category: Blogging Tips, Business Coaching

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