Love is in the air! Can you feel it? Are you ready for Valentine’s Day? It’s right around the corner so it’s time to get ready. But I’m not talking about buying flowers, chocolate or jewelry for your boo. Nope! I am talking about using Valentine’s Day to get more readers to your blog and even make a few sales. So depending on where you are in your blog and your business, here are a few love-inspired ideas that you can use.
If you already sell products and services on your blog, then read on…
Create a Gift List! Since everyone is searching for the perfect Valentine gift, give your readers gift ideas featuring your products and services. Most people buy traditional Valentine’s Day gifts like candy but why not show them that your products and services can make their loved one happy too? They won’t know until you tell them, so show them and (hopefully) make the sale.
Package it Up! You can even create special packages for the holiday that are only available for Valentine’s Day. Be clear about what products and/or services are being offered in the package and the pricing. If you can, offer several packages at different price points to attract a range of customers. If your products and services aren’t love-themed, try using red or pink packaging instead. I realize these ideas may take more than a week to implement, so be sure to give yourself enough time to give your products and services “the look of love”.
Gift Card, Anyone? Another great option is to allow customers to buy your products and services as a gift to a loved one. This works for a wide range of products and services. And if all else fails, give your customers a coupon that can only be used on Valentine’s Day. The coupon code can be the word “LOVE” or another holiday-related term. If you have an email list, shoot them out a quick email Valentine’s Day morning letting them know about the special coupon code and see what happens. Hopefully, the sales will start rolling in.
Target Different audiences. When we think of Valentine’s Day, we think of romantic love, right? And that’s what the holiday is all about. But other people in our life need love too. Show potential customers that your products and services will make great Valentine’s Day gifts for parents, children, co-workers, friends and even pets. Yes, people love their pets and treat them like family members, so why not?
If you are not at the point where you are selling products and services yet,
No worries. I still have some ways you can use Valentine’s Day to pull in more readers to your blog.
If your blog has nothing to do with love or Valentine’s Day, you can still use the holiday to get more readers. For example, if you blog about vintage Ford Mustangs, you can write a blog post called “10 Reasons to Love the Ford Mustang” or “5 Rom-Com Movies that Feature Ford Mustangs”. Take some time over the next few days to think about what you want to write about and try to come up with some cool ways to incorporate Valentine’s Day into your blog.
As a side note, I bought a bright red Ford Mustang when I finished my master’s degree. I sold it when I had my first child because I couldn’t fit my stroller in the trunk of the car. As you can see, I have never quite gotten over that.
Spread the love on social media
If you plan ahead, here are some lovely things you can do on Twitter, Facebook and Instagram.
Create love-themed posts on social media the week leading up to Valentine’s Day. Now be sure to mix it up. Use quotes, funny memes, pictures and even videos hyping up to Valentine’s Day. You can use your posts to advertise Valentine’s Day specials that you are offering or to just send readers to your blog.
Create a Hashtag that brings awareness to Valentine’s Day but also promotes your blog. You can use your hashtag on Twitter and Instagram. But just remember that hashtags are not owned by anyone and can be used by anyone. So it is possible that someone else can use the hashtag you’re using for Valentine’s Day for a something totally different.
Photo Contest – If you are not selling anything, use your hashtag as a photo contest. The way it works is that readers can post pictures on their Instagram or Twitter account using your Valentine-themed hashtag. But only the best photos or top 10 winners will get retweeted on your Instagram or Twitter account. And you’ll be surprised. If you use this method, I bet you’ll get a lot more participation than you anticipate. People don’t always need the promise of winning something to get involved. Just giving someone the opportunity to be recognized and promoted is more than enough motivation for some people. Try it out and see how it works for you.
In closing, use one of these ideas to get your readers in the “mood for love” by showcasing your products and services or reading your blog. The key is to be creative and think outside the box. I know you can come up with something special, thoughtful and fun that your readers will just love.
In the comments, tell me which idea you are going to use this Valentine’s Day on your blog. Or tell me about an idea that I haven’t talked about. I can’t wait to hear from you!