What to Blog About - Decide in 3 Easy Steps

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You know what question I get asked the most – what should I blog about?  And you know what I answer?  I usually say, “I don’t know.  What do YOU want to blog about?”  I can’t tell a person what to blog about.  As a mommy blogger, you must decide what you are going to blog about.  I believe this is the most important thing you need to decide as a blogger.  It will also have a huge impact your blog experience.  So, if you are unsure and don’t know how to decide on a blog topic, here are 3 simple steps to help you figure out what to blog about.

But let’s not put the cart before the horse.  Before we can begin blogging, we have to get a blog.  Do you have a blog?  Is it set up?  If not, great!  Let me help you get started.  i am here for you and that’s the purpose of this blog – to help mommy bloggers.  As a result, I have written a tutorial that gives step-by-step instructions on how to start a blog in 5 minutes.  Click HERE to get started.  I am excited for you.  Let’s do this together.  Okay, now let’s get back to what to blog about.

Step 1 – Get a Topic

Let me ask you a question?  What topic will you focus on writing about?  I suggest blogging about ONE thing.  I understand that everyone has various interests, passions and hobbies.  But your blog should be focused and concise on one topic.  It’s okay to have several blogs.  Lots of people do this.  What you don’t want to have is a blog that is talking about a lot of topics, confusing and all over the place.  So what I want you to do is think about what you ultimately want to do or what you want to use blogging for.

Step 2 – Find Your Niche

What is a niche?  The definition of niche is “a distinct segment in the market”. Notice the word distinct in the definition.  So, take a market, field, interest, passion or hobby you have and find a distinct segment of it.  That’s a niche.  Let’s take cars for example.  If you want to blog about cars, that’s great.  But the topic of cars is very broad.  It would be wise to decide what segment of cars to blog about.  You could blog about Ford Mustangs or futuristic concept cars.  Or you could blog about electric cars or car crash testing and safety issues.  Do you see where I am going?  For your blog, you need to focus narrowly on that one topic and use blogging to become an expert or leader in that topic.

Step 3 – Set a Goal

Let’s just take a minute and think about your goals.  I’m going to make some assumptions that since you are reading this blog post, you want to use blogging to establish your blog and business.  Therefore, you need to be focused on one, specific topic.  You want to have a well-read blog or become an authority on a certain topic or in a particular industry.  In order to do this, you must stay on topic – one topic.

What to Blog About: A Case Study

I’m going to use one of my previous workshop attendees as an example.  Ted (not his real name) worked at a local news station covering sports in the Philadelphia area.  He had dreams of becoming a sports commentator working the sidelines of professional games for national news or sports cable channels.  He also wanted to give commentary on pre-game shows.  Ted wanted to start a blog to take his local sports broadcast career to a national level.  He wanted my advice on how to improve his blog and how blogging could help raise his profile.  When I took a look at his blog, he was blogging about everything – local sports, professional sports, high school athletes, college games and more.  It was also taking a toll on him because Ted felt he had to give his opinion on every big sports story that came out so he appeared to be abreast and current on all the latest sports stories.  I advised him to blog about one specific sport on one specific level.  I told him, if you are most passionate about college football, then blog about that.  If major league baseball was his thing, then that’s what he should focus on.  As it turns out, he loves professional football.  So I told him to blog only about that.

Ted contacted me several months after the workshop and told me that blogging has become a joy.  No longer was he spending hours blogging about every sports story.   Now, he focused on the one thing he was passionate about – professional football.  As a result, Ted’s readership increased dramatically and he is well on his way to becoming a sought after, respected NFL sports blogger.

Final Thoughts

If I can take you back to my graduate education, here is what you do to get a doctorate – you focus broadly on one narrow topic.  Does that make sense?   To put it differently, when I was writing my dissertation, I was basically writing a lot about one, small aspect of a research topic.  That’s what you want to do in your blog.  Take one topic and only focus on that.  That way, your readers will know exactly what your blog is about and you will know exactly the one thing that your blog is about.

If you are reading this and your blog is not up yet, no worries.  Lucky for you, I have written this tutorial about starting a blog.  It will show you how to get your own blog set up in just 5 minutes!  That’s right, just 5 minutes!  Click HERE to get started.  There is no need to be scared or intimidated about this.  I am here to help you and walk you through the process step by step.

What is Your Blog About?

So, in the comments section, let me know some things.  Have you figured out what to blog about?  What is your blog topic or niche?  Why do you want to blog?  What is the niche you blog about?  What is the goal your blog could help you achieve?  Lemme know…

Toodles,

Dr. Marcella Wilson

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