This is my favorite time of year! It’s the Holiday Season! I love it! I look forward to celebrating Thanksgiving with my family and friends. And yes I am one of those people who are super serious about decorating my home for Christmas. I love that we all have to pull out our boots, sweaters, pea coats and fuzzy hats to stay warm outside. But you know what I love most of all? Christmas shopping! And the crown jewel of all the shopping days is Black Friday. Yes, that day after Thanksgiving when you can get unbelievable deals. So am I one of those folks who will sleep outside to get a Black Friday deal? Well, no. But I have stood in line for hours on Black Friday. Yes, I am a little ashamed to admit that a few years ago, I was at the mall at 2:00 am shopping when I really should have been sleeping off my Turkey dinner. This year, I’m not going to head out to the malls for any Black Friday sales. I’m not gonna dash out on Thanksgiving or Friday. I vowed I was going to stay home and hang out with my family. But you know what? Black Friday as we know it may becoming a thing of the past. Here are 2 reasons why:
- Mission Creep – Every retailer is trying to outdo each other by offering their sales earlier and earlier. Retailers are vying for consumer dollars and they are doing everything they can to offer the best deal as early as possible. Remember how Black Friday got started. Retailers were closed on Thanksgiving and the next day – Black Friday – was the official kick-off to the Christmas shopping holiday season. So, on Black Friday, stores began opening at 5 am or at midnight and we’d see people on the news camping out in front of Best Buy or Walmart to be the first in line to get those amazing sales. Then a few years ago, Target and Walmart decided to open on Thanksgiving and begin their “Black Friday” sales early. Their employees were mad that they had to work on Thanksgiving but people turned out in droves to get those Black Friday deals a day early. Subsequently, many other retailers, store chains and malls began to follow suit by opening on Thanksgiving to offer special sales and Black Friday prices for their customers. Now this year, retailers are upping the ante by offering pre-Black Friday sales or Black Friday prices before Thanksgiving. I have seen many advertisements stating that Black Friday prices will be offered weeks before Thanksgiving. It’s only a matter of time before Black Friday will be stripped of its title as best shopping day of the year.
- Cyber Monday – As shopping on Black Friday and Thanksgiving are becoming more and more popular, many are choosing to opt out of the chaos. Cyber Monday is the Monday after Thanksgiving and Black Friday. On Cyber Monday, consumers can get great deals online through their favorite retailers. Who wants to wait in line for hours when you can make the same purchase with the click of a mouse! In general, more and more consumers are flocking online to make their everyday purchases like groceries, toys, tickets and gifts. Now, savvy consumers are skipping the mall on Black Friday and waiting until Cyber Monday to get the best sale prices for the holiday season.
So, what are you going to do on Black Friday? Are you going to hit the mall on Thanksgiving or Black Friday? Or will you wait until Cyber Monday to get the sales? Maybe you’re skipping the shopping rush all together? Write a comment and let me know…