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In this blog post, I am going to show you how to create a blog post using WordPress. Blogging is an important part of your business. If you can write effective blog posts on a consistent basis, you can build a loyal readership that comes back week after week. They’ll anticipate your blog posts and hang on your every word. Blogging helps build an audience, creates trust and loyalty with readers and generates customers. Many people know that they should blog, however, they’re too intimidated to do it. More specifically, they fear that they can’t blog because it’s too complicated and techy to figure out. This is so not true. I recommend using WordPress to run your blog. And if you decide to use WordPress on your blog, you gotta know how to use WordPress to blog.
But I want to take away the fear and intimidation of using WordPress. I’m going to show you that WordPress is really simple to use to write a blog post. So, for that reason, I’ve created this guide on how to create blog posts using WordPress.
Now, hopefully, you already have a WordPress blog. If you don’t, no worries. But you do need to get a blog setup first before you can write a blog post. I can help you do it quickly and cheaply. I have created a step-by-step tutorial on how to set up a WordPress blog in about 20 minutes. And for a limited time, you can get web hosting service from Blue Host for as low as $3.95 a month, which is ridiculously cheap. As an added bonus, you’ll get a free domain name ($15 value) through my Blue Host link if you purchase at least one year of web hosting service. Once, your WordPress blog is up and running, let’s begin learning how to write your very first blog post.
But before we get started, I just wanna let you know that this tutorial is gonna have some extra, bonus material in it. I am going to include some content in this post that’s in one of my paid courses. I have a 30-day email ecourse called Blogging 4 Bucks and in that ecourse, I teach bloggers how to monetize their blog. My step-by-step instructions below include 3 free nuggets from my Blogging 4 Bucks email course. So, look for those throughout this blog post. Ok, let’s get started.
Step 1: Check out the Dashboard
Each time you log into WordPress, it will automatically bring you the Dashboard. I call the Dashboard “Command Central” for your blog. Everything you need to do for you blog will start in the Dashboard. In your Dashboard, you can add images, create pages, edit your WordPress theme, change blog settings and anything else that’s related to your blog. Since we are learning how to write a blog post, the next step will show how to do that from the Dashboard.
Step 2: Add New Blog Post
To create a new blog post, hover your cursor over the “Blog Post” text on the left-side of the screen. When the text is highlighted, a drop-down menu should appear and click on “Add New”.
Next, a blank blog post should appear like in the image below, sans the 2 purple rectangles. Those purple rectangles are custom to my WordPress theme. A theme is the design of your blog. Now, WordPress has some built-in themes that you can use and you can also get free WordPress themes on the Internet. I have used both free and paid theme and firmly believe that you get what you pay for. Therefore, I recommend Elegant Themes by Divi for your blog. I use it on this blog and it is a game changer. You can customize it to your blog and create any kind of configuration, layout or design that you want. Click here to learn more about Elegant Themes by Divi.
Step 3: Create a Blog Post Title
Write the title of your blog post in the blank text area at the top of the blog post. Now lemme give you some Blogging 4 Bucks tips. Make sure that your blog post title has keywords and keyword phrases that customers frequently search for on Google. It’s best to use the keywords as close to the beginning of the title as possible. If you can’t figure your keyword into the beginning of the title, use the keyword, a colon, then follow with the rest of the title. For example, let’s assume you have a beauty blog and you are writing a blog post about lipstick colors for the Fall season. Let’s also assume that your keyword is “lipstick”. Some good blog post title examples are:
Lipstick Colors for the Fall
Lipstick 101: How to Apply Lipstick Like a Pro
These are great blog post titles because the keyword is at the beginning of the blog post title. Some bad blog post title examples are:
Fall’s 10 Hottest Lipstick Colors
This blog post title isn’t great because the keyword is towards the end of the blog post title. Also, it’s really important to write a catchy, title that will grab the reader’s attention. The more blog posts you write, the better you will get at this.
Step 4: Write Your Blog Post
In the large text box, write the text of your blog post. Use the text editing tools above the text box to format the text in the blog post. Personally, I never just type my blog post into the text box. I have a document in Google Docs just for my blog posts. I write down my ideas for future blog posts and I also type up and edit my blog posts in that document. When I am done writing the text of a blog post, I just copy and paste it from my Google document into the blog post text area. That’s just my process. You do what works best for you.
Here is your second Blogging 4 Bucks tip. In the blog post text you write, liberally sprinkle popular keywords and phrases throughout the text. This is a guaranteed method for making your blog rank higher in Google. If you use the most popular phrases that people search for online about your topic, Google will detect that your blog contains these keywords and phrases and give it a higher ranking. Now, it is important not to overuse the keywords and keyword phrases in your text. Just don’t write the keywords and phrases over and over again without making sense. Your content should make sense. Google will detect that you are trying to scam the system and blacklist your site. You do not want that. Google is too important to be blacklisted from it. Write the blog post as you normally would, but be sure to add keywords.
Step 5: Add an Image or Video to Your Blog Post
Each blog post you write should include an image or video. Why? Because it’s a great way to break up the text. No one wants to read blocks and blocks of text. Therefore, adding images and videos make the blog post more visually appealing. To add an image or video to your blog post, simply click the “Add Media” button and upload from your computer or media library. It’s that simple.
Step 6: Add Tags
Tags are an easy way to add metadata to your blog. What is metadata, you ask? Metadata is information about the data on your blog. Metadata that’s embedded in your blog are the page description, author, last date a page was modified and keywords. Who uses metadata? Your metadata is used by Google to find out more about your blog. It cannot be viewed in a browser. However, Google can scan this information to find out if the content on your blog is current or not.
Here is another Blogging 4 Bucks nugget. You can easily add metadata to your blog by adding tags to your blog post. Tags are keywords that you can add to your blog post to make it more searchable in Google. So, do some keyword research and add popular keywords and keyword phrases in the tag section of your blog post.
To add tags to your WordPress blog post, look on the right side of the blog post. Under the Categories section, you’ll find the Tags section. Enter in your tags, or keywords, and make sure you separate each one with a comma. Finally, click “Enter” and you’re done! It’s easy to create tags or metadata to your blog post.
Step 7: Select Your Categories
A category is a topic that you discuss on your blog. For example, if you have a healthy eating blog, you may have different categories: vegan recipes, Paleo recipes, low carb recipes and so on. When you write a blog post, it’s a good idea to assign it to the category it best fits into. To do this, simply check the box of the category you want to assign that blog post to. If you need to create a new blog post category, just click the “Add New Category” link and enter your new category name.
Step 8: Set a Featured Image
At the bottom of each of my blog posts, you’ll see previous posts I have written in the “Related” section. Each post shows a thumbnail image. That thumbnail image is the featured image. It’s a smaller image so you may have to create a specific image just for this. Every blog may not need to use the ‘Set Featured Image’ function. But it is important to set your featured image if you have a blog post page or show blog post thumbnails on your blog.
To set the featured blog post image, locate the ‘Featured Image’ section under the Tags section on the right side of the blog post. Then, click on the ‘Set Featured Image’ link. A window will pop-up allowing you to use images in your Media Library or upload from your computer. Next, check the front end of your blog to make sure that the thumbnail image has posted correctly.
Step 9: Publish Your First Blog Post! Yay!
Here we are at the final and most important step of this process – publishing your blog post. But before you hit that ‘Publish” button, make sure you blog post is free from typos and grammatical errors. To publish your blog post, just hit the blue ‘Publish” button. That’s it! But, did you know that you can schedule your blog posts in advance? I do this all the time. I try to take a day or two and write out all my blog posts for that month. Then, I schedule them to post on a certain date automatically.
To schedule your blog post to post at a later date, click the ‘Edit’ link after ‘Publish Immediately’. A drop-down will appear. Enter the date and time you want to schedule that blog post. Then click the ‘Ok’ button. Remember, you can always reschedule your blog post by hitting the ‘Cancel’ link or entering a new date and time.
Now you know how to write a blog post. What’s Next?
If you followed all the about steps, congratulations! You are officially a blogger! Yay! Your blogging journey has just begun and I want to support you throughout your journey. Below, I have listed a few more of my blog posts that will help you blog better.
- 5 Post Ideas for Your Mom Blog
- Anatomy of a Blog Post: 3 Steps to Writing a Killer Blog Post
- 4 Tips to Help You Blog Consistently
Remember, it is important to blog consistently and over time, your readership will grow. After you have grown an audience, start doing things to monetizing your blog. As I said earlier, I have an ecourse where I teach bloggers simple ways how to make money blogging. Did you enjoy the Blogging 4 Bucks nuggets I gave in this tutorial? If so, click here to learn more about my 30-day email ecourse.
Also, if you have written a blog post using this tutorial, post the link in the comments below. I would love to read it!
Dr. Marcella Wilson